DIRECTIONS Wisteria Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Wisteria Semi-Permanent Hair Colour (100 ml) is a vibrant and long-lasting hair dye that delivers a striking, cool-toned lavender shade. This semi-permanent color is perfect for those looking to add a unique pastel hue to their hair. The rich, creamy formula is easy to apply and provides even coverage, ensuring consistent color results. Ideal for pre-lightened or blonde hair, this dye adds a bold and beautiful touch to your look without the commitment of permanent hair color.

Benefits:

1. Vibrant Lavender Shade: Provides a stunning wisteria (lavender) color that stands out and adds a cool-toned pastel touch to your hair.
2. Semi-Permanent Formula: Offers a temporary color change that gradually fades, allowing you to experiment with different shades.
3. Long-Lasting Results: Delivers vibrant color that lasts several weeks with proper care.
4. No Harsh Chemicals: Free from ammonia and peroxide, making it gentle on the hair and scalp.
5. Easy to Apply: The creamy formula spreads easily and evenly, ensuring consistent color from root to tip.
6. Conditions Hair: Infused with conditioning agents that help to keep hair soft and shiny during the coloring process.
7. Cruelty-Free: Not tested on animals, making it a responsible choice for those who care about ethical beauty products.

Ingredients:

1. Aqua (Water): Serves as the base of the formula, providing hydration to the hair.
2. Cetearyl Alcohol: Acts as an emulsifying agent, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: Conditions the hair and improves manageability, leaving it soft and smooth.
4. Methylparaben: A preservative that helps extend the shelf life of the product.
5. Propylene Glycol: Helps to retain moisture in the hair, keeping it hydrated and healthy-looking.
6. Basic Violet 14: The primary coloring agent that provides the wisteria (lavender) shade.
7. Fragrance: Adds a pleasant scent to the hair color, making the application experience more enjoyable.

Features:

1. 100 ml Size: Provides enough product for multiple applications or touch-ups, depending on hair length and thickness.
2. Ideal for Pre-Lightened Hair: Best results achieved on bleached or light blonde hair, giving a true-to-color finish.
3. Customizable Intensity: Can be mixed with other Directions shades to create custom colors or diluted with conditioner for a softer, pastel effect.
4. Vegan-Friendly Formula: Contains no animal-derived ingredients, suitable for vegan lifestyles.
5. Non-Damaging: Conditions while coloring, helping to maintain hair health and prevent damage.
6. No Developer Needed: Ready-to-use formula does not require mixing with a developer, simplifying the coloring process.
7. Fades Gracefully: The color fades gradually, allowing for a seamless transition back to your natural or previous hair color.

Usage Instructions:

1. Prepare Hair: For best results, apply to clean, dry, and pre-lightened hair. Shampoo your hair, but do not condition.
2. Wear Gloves: Use protective gloves to avoid staining your hands during application.
3. Apply Dye: Apply the color directly from the jar, using a tint brush for precision. Work the dye evenly through your hair from roots to ends.
4. Leave On: Allow the color to process for 15-30 minutes, depending on the desired intensity.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after coloring.
6. Condition: Apply a conditioner to seal in the color and add shine.
7. Maintain Color: To prolong the vibrancy of the color, use sulfate-free shampoos and avoid excessive heat styling.