SHEAMOISTURE

ABOUT THE BRAND

SheaMoisture's origins can be traced back to Sofi Tucker, a pioneer of natural beauty. In 1912, Tucker, a widowed mother of four, began selling shea butter, handmade soap, and other natural remedies in her village in Sierra Leone. Her entrepreneurial spirit and reliance on traditional African ingredients inspired the creation of SheaMoisture in 1991 by her grandchildren, Richelieu Dennis, Nyema Tubman, and Mary Dennis. The family wanted to honor their grandmother’s legacy by building a brand that celebrates African heritage, natural beauty, and self-care.

From humble beginnings at street fairs and flea markets in Harlem, New York, SheaMoisture quickly grew into a globally recognized brand. It became known for its cultural authenticity and focus on high-quality, natural products designed for African American hair and skin needs.

Natural, Cruelty-Free, and Free of Harmful Ingredients

SheaMoisture takes pride in its formulations, which are free of sulfates, parabens, phthalates, mineral oil, formaldehyde, and petroleum. The products are also cruelty-free, and the brand never tests on animals.

Hair Care

SheaMoisture’s hair care line is perhaps its most famous. The brand’s focus on textured hair—particularly curly, coily, and kinky types—resonated with a large, often underserved audience. They produce products for every step of the hair care routine, from cleansing to deep conditioning and styling.