DIRECTIONS

DIRECTIONS HAIR COLOUR

About Us

Launched by La Riche Ltd in 1981, Directions Hair Color is a UK-based brand that offers a diverse palette of semi-permanent hair dyes. The brand is well-regarded for its high-quality, richly pigmented colors that deliver intense and long-lasting results. Directions is particularly popular in the alternative and creative hair color communities.

Key Features

  • Vibrant Colors: Directions Hair Color offers a wide array of vibrant shades, including unconventional hues like neon pinks, blues, purples, and greens.
  • Semi-Permanent: The dyes are semi-permanent, allowing users to change their hair color frequently. The color gradually fades over several washes, offering flexibility and less commitment.
  • Conditioning Formula: The dyes are formulated to condition the hair, leaving it soft and shiny after coloring.
  • No Ammonia or Peroxide: Directions Hair Color is free from ammonia and peroxide, making it less damaging to the hair compared to permanent dyes.
  • Cruelty-Free: The brand is cruelty-free and does not test on animals, which appeals to ethically conscious consumers.
  • Easy to Use: The dyes are user-friendly and can be applied at home, making them accessible to a wide audience

Popular Products

  1. Directions Semi-Permanent Hair Dye Pots: These are the core products of the brand, available in various shades such as Carnation Pink, Lagoon Blue, Lilac, Turquoise, and Flamingo Pink. Each pot offers a rich and vibrant color that can be mixed to create custom shades.
  2. Directions Pre-Color Shampoo: This product is designed to prepare the hair for dyeing, ensuring an even application and enhancing color uptake.
  3. Directions Color Protecting Shampoo: A shampoo formulated to protect and extend the life of colored hair, keeping it vibrant for longer.
  4. Directions White Toner: Used to neutralize yellow tones in bleached hair, creating the perfect base for applying vivid colors.

Brand Philosophy

Directions Hair Color embraces creativity, self-expression, and individuality. The brand encourages users to experiment with bold and bright colors, making hair dyeing a fun and transformative experience. By offering high-quality, semi-permanent dyes, Directions aims to provide the tools for people to express their unique personalities through their hair.

Conclusion

Directions Hair Color stands out as a leading brand in the semi-permanent hair dye market, known for its vibrant colors and conditioning formulas. With a commitment to cruelty-free practices and a focus on enabling creative self-expression, Directions offers a reliable and exciting option for those looking to experiment with their hair color. Whether you’re aiming for a dramatic change or a subtle hue, Directions Hair Color provides the versatility and quality to achieve your desired look

FREQUENTLY ASKED QUESTIONS

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You can reach our customer service team by filling out the contact form on our website or by emailing us at Info@Shabacometics.com. We aim to respond to all inquiries within 24 hours.

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