NOUGHTY

NOUGHTY SHOP ALL

NOUGHTY GROWTH & THICKENING

NOUGHTY FRIZZ

NOUGHTY DRY & DAMAGED

NOUGHTY CURLY

NOGHTY PURPLE TONING

NOGHTY WAVE HELLO

WELCOME TO NOUGHTY

Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams.

where we believe that natural beauty should be celebrated with clean, honest, and effective products. Founded with a passion for creating high-quality hair care solutions, Noughty is dedicated to delivering exceptional results without compromising on our commitment to natural ingredients and ethical practices.

With over 97% natural ingredients in each product, Noughty offers a range of hair care solutions that are as kind to your hair as they are to the planet.

Key Features of Noughty Products

  1. Natural and Vegan Formulations:
    Noughty products are crafted using natural and vegan ingredients, free from sulfates, silicones, parabens, and other harsh chemicals. The brand is committed to creating clean, ethical formulations that are gentle on the hair and scalp.
  2. Plant-Powered Ingredients:
    Noughty harnesses the power of botanical extracts, oils, and other plant-based ingredients known for their nourishing and revitalizing properties. Ingredients like argan oil, coconut oil, shea butter, and avocado oil are commonly used to hydrate, strengthen, and protect the hair.
  3. Performance-Driven Solutions:
    Despite being free from sulfates and other harsh chemicals, Noughty products are formulated to deliver exceptional results. Whether you're looking to hydrate dry hair, define curls, or add volume and shine, Noughty offers effective solutions for various hair care needs.
  4. Cruelty-Free and Ethical Practices:
    Noughty is committed to cruelty-free practices and does not test its products on animals. The brand also strives to minimize its environmental footprint by using eco-friendly packaging and sustainable sourcing practices.
  5. Certified by The Vegan Society:
    Many of Noughty's products are certified by The Vegan Society, providing assurance to consumers that they are truly vegan and free from animal-derived ingredients.

Popular Products

  • To the Rescue Moisture Boost Shampoo and Conditioner: Formulated for dry and damaged hair, this duo helps to hydrate, nourish, and repair the hair with a blend of shea butter, sweet almond extract, and olive oil.
  • Wave Hello Curl Defining Shampoo and Conditioner: Specifically designed for curly hair, this duo enhances and defines curls while minimizing frizz and adding shine. It contains sea kelp extract, avocado oil, and shea butter to moisturize and strengthen curls.
  • Rise and Shine Hydrate and Shine Shampoo and Conditioner: Ideal for normal to dry hair, this duo cleanses and nourishes the hair, leaving it soft, smooth, and shiny. It features a blend of sweet almond extract, argan oil, and shea butter.
  • Pumped Up Volumising Shampoo and Conditioner: Perfect for fine or flat hair, this duo adds volume and body to the hair without weighing it down. It contains apple extract, coconut oil, and shea butter to boost volume and strengthen strands.

Why Choose Noughty?

  1. Natural Ingredients: Over 97% natural formulations using high-quality, plant-based ingredients that are gentle on your hair and scalp.
  2. Ethical Practices: Cruelty-free and vegan-friendly products, never tested on animals.
  3. Sustainable: Eco-conscious packaging and sustainable sourcing to reduce our environmental impact.
  4. Effective Results: Proven performance with products that hydrate, strengthen, and revitalize all hair types.

Conclusion

Noughty is a dynamic and forward-thinking hair care brand that offers natural, vegan, and effective products for a wide range of hair types and concerns. With its commitment to clean formulations, ethical practices, and exceptional performance, Noughty has gained a loyal following among consumers seeking gentle yet effective hair care solutions. Whether you have dry, curly, fine, or normal hair, Noughty has a product to help you achieve healthy, beautiful hair, naturally.

FREQUENTLY ASKED QUESTIONS

  • Question

Answer

  • What makes Noughty Hair Care products different from other hair care brands?

    • Noughty Hair Care products are over 97% natural, free from sulfates, parabens, petrochemicals, silicones, and other harmful additives. We focus on using high-quality, plant-based ingredients that are effective and safe for your hair and the environment. Our products are also cruelty-free and vegan, reflecting our commitment to ethical and sustainable practices.

  • Are Noughty Hair Care products suitable for all hair types?

    • Yes, our products are formulated to cater to a variety of hair types and concerns. Whether you have dry, damaged, curly, wavy, sensitive, or oily hair, we have a range designed to meet your specific needs. Each product line is crafted with targeted ingredients to address different hair care challenges.

  • Are Noughty Hair Care products cruelty-free and vegan?

    • Absolutely! All Noughty Hair Care products are 100% cruelty-free and vegan. We do not test on animals, and we do not use any animal-derived ingredients in our formulations.

  • Does Noughty have parabens?

    • Natural, sulphate-free, silicone-free, paraben-free. Vegan and cruelty-free.

  • Is Noughty cruelty free?

    • We are proudly Leaping Bunny approved, the globally recognised gold standard in cruelty free, we are registered by The Vegan Society, giving confidence that we are free from any animal ingredients.

  • Noughty To The Rescue collection

    • Perfect for dry and damaged hair, this range provides intense hydration and repair.

  • Noughty Wave Hello collection

    • Designed for wavy and curly hair, it enhances and defines natural curls while reducing frizz.

  • Noughty Care Take collection

    • deal for sensitive scalps, this line soothes and calms irritation while gently cleansing.

    How can I leave a review for a product?

    We value your feedback! You can leave a review by visiting the product page on our website and clicking on the “Write a Review” button. Share your experience to help others make informed decisions

    Do you have a loyalty program?

    Yes, we offer a loyalty program where you can earn points on purchases and redeem them for discounts on future orders. Sign up on our website to start earning points today!

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    Subscribe to our newsletter and follow us on social media for the latest updates on new product launches, promotions, and brand news.

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    By joining our newsletter, you’ll receive exclusive offers, early access to new products, hair care tips, and updates on special events and promotions.

    How can I contact customer service?

    You can reach our customer service team by filling out the contact form on our website or by emailing us at Info@Shabacometics.com. We aim to respond to all inquiries within 24 hours.

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