DIRECTIONS Ultra Violet Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Ultra Violet Semi-Permanent Hair Colour (100 ml) is a high-impact, vibrant hair dye that provides a rich and intense ultraviolet shade. Designed for those who want to make a bold statement, this semi-permanent color delivers a stunning, deep violet hue that can enhance your look with a dramatic flair. The creamy formula ensures even distribution and conditions the hair while coloring, leaving it soft, smooth, and shiny. Best applied to pre-lightened or blonde hair for the most vivid results, this color fades gradually, offering flexibility and creativity in your hair color choices.

Benefits:

1. Vivid Ultra Violet Shade: Offers a deep and striking violet color that stands out and adds a unique touch to your hair.
2. Semi-Permanent Formula: Provides temporary color that gradually fades, allowing you to experiment with different shades or return to your natural color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair soft, smooth, and well-nourished during and after application.
4. Ammonia-Free: Gentle on hair and scalp, as it does not contain ammonia or peroxide.
5. Even Color Distribution: Ensures consistent coverage and color application from root to tip, preventing uneven tones.
6. Vegan-Friendly: Formulated without animal-derived ingredients, suitable for vegan beauty routines.
7. Cruelty-Free: Not tested on animals, aligning with ethical and humane beauty practices.

Ingredients:

1. Aqua (Water): Acts as the base, providing necessary hydration to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: Conditions the hair, improving manageability and texture.
4. Methylparaben: Preserves the formula, extending its shelf life.
5. Propylene Glycol: Helps retain moisture, preventing dryness in the hair.
6. Basic Violet 16: The primary pigment responsible for the intense ultraviolet color.
7. Fragrance: Adds a pleasant scent, making the application process more enjoyable.

Features:

1. 100 ml Size: Provides a sufficient amount for multiple applications or touch-ups, depending on hair length and density.
2. Ideal for Pre-Lightened Hair: Achieves the best results on bleached or blonde hair, ensuring a vibrant and true-to-tone violet finish.
3. Ready-to-Use: No need for additional mixing with a developer, simplifying the coloring process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create custom colors or softer pastel shades.
5. Non-Flaking: Designed to avoid flaking or residue, maintaining a clean and vibrant appearance.
6. Easy Application: The creamy texture makes it easy to apply evenly, reducing application time.
7. Gradual Fading: The color fades gradually, allowing for easy transition to new colors or restoration of your natural shade.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and pre-lightened to a pale yellow or blonde for optimal color results.
2. Wear Gloves: Protect your hands with gloves to avoid staining.
3. Apply Dye: Use a tint brush to apply the ultra violet dye evenly from roots to ends, ensuring complete coverage.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the depth of color you wish to achieve.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid using shampoo immediately after dyeing.
6. Condition: Apply conditioner to help seal in moisture and enhance shine.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the life of the color and keep your hair healthy.