DIRECTIONS Stormy Grey Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Stormy Grey Semi-Permanent Hair Colour (100 ml) is a sophisticated and moody grey hair dye that brings an edgy, storm-inspired hue to your hair. This semi-permanent color provides a cool-toned, smoky grey shade, perfect for those looking to achieve a contemporary, bold look. The rich, creamy formula ensures an even and smooth application, conditioning your hair during the coloring process, leaving it soft, shiny, and manageable. Ideal for pre-lightened or blonde hair to achieve the most accurate and intense grey tone, this color gradually fades, allowing you the flexibility to refresh or alter your style as desired.

Benefits:

1. Cool-Toned Grey Shade: Provides a trendy, stormy grey color that adds depth and a modern edge to your hair.
2. Semi-Permanent Formula: Offers temporary color that gradually fades, allowing for easy transitions or returning to your natural hair color.
3. Conditioning Properties: Enriched with conditioning agents that keep your hair soft, smooth, and nourished during and after coloring.
4. Ammonia-Free: Gentle on the hair and scalp, as it does not contain harsh chemicals like ammonia or peroxide.
5. Even Color Distribution: Ensures uniform application from roots to ends, avoiding streaks or patchy tones.
6. Vegan-Friendly: Formulated without animal-derived ingredients, making it suitable for vegan hair care routines.
7. Cruelty-Free: Not tested on animals, adhering to ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing necessary hydration to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: Conditions the hair, improving its texture and manageability.
4. Methylparaben: Preserves the product and extends its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Violet 2: A pigment that contributes to the stormy grey shade.
7. Basic Blue 99: Another pigment that helps create the cool-toned grey color.

Features:

1. 100 ml Size: Sufficient amount for multiple uses or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant and true stormy grey shade on pre-lightened or blonde hair.
3. Ready-to-Use: No need for additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create unique or softer tones.
5. Non-Flaking: Designed to prevent flaking or residue, keeping your hair looking fresh and clean.
6. Easy Application: The creamy texture allows for smooth and even application, reducing the risk of uneven color.
7. Gradual Fading: The color fades gradually, allowing for a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure your hair is clean, dry, and pre-lightened to a pale blonde for the best grey color results.
2. Wear Gloves: Protect your hands with gloves to avoid staining during application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the stormy grey dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of the color.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your new grey color.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the life of the color and maintain the health of your hair.