DIRECTIONS Slate Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Slate Semi-Permanent Hair Colour (100 ml) is a modern, smoky grey-blue hair dye that gives your hair a cool, sleek, and edgy look. This semi-permanent color provides a muted, slate-like hue that is perfect for those who want a subtle yet striking hair transformation. The rich, creamy formula is designed to ensure even and smooth application while conditioning your hair, leaving it soft, shiny, and manageable. Best suited for pre-lightened or blonde hair to achieve the most accurate and vibrant results, this color gradually fades, offering flexibility to refresh or change your look as desired.

Benefits:

1. Subtle Slate Shade: Delivers a unique, muted grey-blue color for a modern and sophisticated look.
2. Semi-Permanent Formula: Offers a temporary color that gradually fades, allowing you to explore different styles or return to your natural shade.
3. Conditioning Effect: Enriched with conditioning agents that leave hair soft, smooth, and nourished during and after coloring.
4. Ammonia-Free: Gentle on the hair and scalp, free from harsh chemicals like ammonia or peroxide.
5. Even Application: Ensures uniform color coverage from roots to ends, preventing streaks or patchy areas.
6. Vegan-Friendly: Contains no animal-derived ingredients, making it suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty practices.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing necessary moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: A conditioning agent that improves the softness and manageability of your hair.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Blue 99: A pigment that contributes to the cool, slate-blue shade.
7. Basic Violet 2: Another pigment that helps create the smoky, muted tone of the slate color.

Features:

1. 100 ml Size: Provides ample dye for multiple applications or touch-ups, depending on the length and thickness of your hair.
2. Ideal for Pre-Lightened Hair: Best results are achieved on pre-lightened or blonde hair, producing the most vibrant and true-to-tone slate shade.
3. Ready-to-Use: No additional mixing with a developer is needed, making the application process straightforward.
4. Customizable: Can be blended with other Directions shades or diluted with conditioner for unique or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, maintaining a clean and polished look.
6. Easy Application: The creamy consistency allows for smooth and even application, reducing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, offering a seamless transition to new colors or back to your natural hair tone.

Usage Instructions:

1. Prepare Hair: Start with clean, dry hair that has been pre-lightened to a pale blonde for the best slate color results.
2. Wear Gloves: Protect your hands from staining by wearing gloves during the application.
3. Apply Dye: Use a tint brush or applicator to distribute the slate dye evenly from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on how intense you want the color to be.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Color Maintenance: Use sulfate-free shampoos and conditioners to prolong the vibrancy and health of your slate-colored hair.