DIRECTIONS Rubine Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Rubine Semi-Permanent Hair Colour (100 ml) is a vibrant and bold hair dye that delivers a deep, rich ruby red shade with a hint of pink undertones. This semi-permanent color is perfect for those seeking a dramatic and eye-catching hair transformation. The creamy, easy-to-apply formula ensures even coverage and conditions your hair during the coloring process, leaving it soft, smooth, and shiny. Best suited for pre-lightened or blonde hair to achieve the most vibrant results, this color gradually fades, offering flexibility to refresh or change your look as desired.

Benefits:

1. Bold Ruby Red Shade: Provides a deep, rich red color with pink undertones, creating a striking and vibrant look.
2. Semi-Permanent Formula: Offers temporary color that gradually fades, allowing for easy transitions to new looks or back to your natural shade.
3. Conditioning Properties: Enriched with conditioning agents to keep hair soft, smooth, and hydrated during and after coloring.
4. Ammonia-Free: Gentle on the hair and scalp, as it does not contain harsh chemicals like ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, preventing streaks or patchy tones.
6. Vegan-Friendly: Contains no animal-derived ingredients, making it suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, adhering to ethical and humane beauty standards.

Ingredients:

1. Aqua (Water): Serves as the base of the formula, providing necessary moisture to the hair.
2. Cetearyl Alcohol: Acts as an emulsifier, ensuring the dye has a smooth and easy-to-apply texture.
3. Cetrimonium Chloride: Conditions the hair, improving softness and manageability.
4. Methylparaben: Works as a preservative to extend the shelf life of the product.
5. Propylene Glycol: Helps retain moisture, preventing the hair from drying out.
6. Basic Red 51: The primary pigment responsible for the vibrant ruby red color.
7. Basic Violet 2: Adds depth to the red tone, enhancing the richness of the Rubine shade.

Features:

1. 100 ml Size: Provides enough dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the brightest and most accurate ruby red shade on pre-lightened or blonde hair.
3. Ready-to-Use: No need for additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create unique or softer tones.
5. Non-Flaking: Designed to avoid flaking or residue, ensuring a clean, vibrant look.
6. Easy Application: The creamy consistency allows for smooth and even application, reducing the risk of uneven coloring.
7. Gradual Fading: Color fades gradually, allowing for an easy transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and pre-lightened to a pale blonde for the best color payoff.
2. Wear Gloves: Protect your hands with gloves to avoid staining during the application process.
3. Apply Dye: Use a tint brush or applicator to apply the Rubine dye evenly from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of color you desire.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid using shampoo immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your new color.
7. Maintain Color: Use sulfate-free shampoos and conditioners to prolong the vibrancy and health of your colored hair.