DIRECTIONS Rose Red Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Rose Red Semi-Permanent Hair Colour (100 ml) is a vibrant and captivating hair dye that delivers a bold and beautiful rose-red hue with a touch of pink undertones. This semi-permanent color is perfect for those who want to make a statement with their hair, adding a pop of intense, long-lasting color. The rich, creamy formula is designed for easy and even application, while also conditioning your hair, leaving it soft, smooth, and shiny. Ideal for pre-lightened or blonde hair to achieve the most striking results, this color gradually fades, allowing you to refresh or change your look as desired.

Benefits:

1. Vibrant Rose Red Shade: Provides a striking and vivid red color with subtle pink undertones, ideal for bold and expressive styles.
2. Semi-Permanent Formula: Offers a temporary color that gradually fades, making it easy to transition to new shades or return to your natural color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair soft, smooth, and moisturized during and after coloring.
4. Ammonia-Free: Gentle on the hair and scalp, as it contains no harsh chemicals like ammonia or peroxide.
5. Even Color Coverage: Ensures uniform application from roots to ends, preventing uneven tones or streaks.
6. Vegan-Friendly: Contains no animal-derived ingredients, making it suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty practices.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing necessary moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: A conditioning agent that enhances the softness and manageability of your hair.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Red 51: The primary pigment responsible for the vibrant rose-red color.
7. Basic Violet 2: Adds depth and richness to the rose tone, enhancing the overall intensity of the shade.

Features:

1. 100 ml Size: Sufficient quantity for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant and true-to-tone rose-red shade on pre-lightened or blonde hair.
3. Ready-to-Use: No need for additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be blended with other Directions shades or diluted with conditioner to create unique or softer tones.
5. Non-Flaking: Designed to prevent flaking or residue, ensuring a clean and polished look.
6. Easy Application: The creamy consistency allows for smooth and even application, reducing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, offering a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Start with clean, dry hair that has been pre-lightened to a pale blonde for the best rose-red color results.
2. Wear Gloves: Protect your hands with gloves to avoid staining during the application process.
3. Apply Dye: Use a tint brush or applicator to apply the Rose Red dye evenly from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of the color.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Color Maintenance: Use sulfate-free shampoos and conditioners to prolong the vibrancy and health of your rose-red colored hair.