DIRECTIONS Plum Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Plum Semi-Permanent Hair Colour (100 ml) is a rich and elegant hair dye that imparts a deep, plummy purple shade to your hair. This semi-permanent color is perfect for achieving a sophisticated and unique look, combining the depth of purple with subtle red undertones. The creamy formula is designed for even application and conditions your hair throughout the coloring process, leaving it soft, smooth, and shiny. Best results are achieved on pre-lightened or blonde hair, though it can also provide a rich tint on darker shades. The color gradually fades, giving you the flexibility to refresh or alter your look as desired.

Benefits:

1. Deep Plum Shade: Provides a rich, sophisticated purple color with red undertones for a unique and striking appearance.
2. Semi-Permanent Formula: Allows for temporary color that fades gradually, making it easy to switch up your look or return to your natural color.
3. Conditioning Properties: Contains conditioning agents that keep hair soft, smooth, and hydrated during and after the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals such as ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, preventing uneven or patchy color.
6. Vegan-Friendly: Formulated without animal-derived ingredients, suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, adhering to ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing necessary moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: A conditioning agent that improves the softness and manageability of your hair.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Violet 2: Contributes to the deep purple tone of the plum color.
7. Basic Red 51: Enhances the richness and depth of the plum shade.

Features:

1. 100 ml Size: Offers a sufficient quantity for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Delivers the most vibrant plum shade on pre-lightened or blonde hair, providing a true-to-tone color.
3. Ready-to-Use: No need for mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished look.
6. Easy Application: Creamy consistency allows for smooth and even application, minimizing the risk of uneven coloring.
7. Gradual Fading: Color fades gradually, allowing for a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal plum color results.
2. Wear Gloves: Use gloves to protect your hands from staining during application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Plum dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the color desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your plum-colored hair.