DIRECTIONS Neon Red Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Neon Red Semi-Permanent Hair Colour (100 ml) is a bold and vibrant hair dye that delivers an electrifying neon red hue to your hair. Perfect for those who want to make a striking statement, this semi-permanent color is designed to stand out with its intense and eye-catching red tone. The creamy formula ensures even application and conditions your hair throughout the coloring process, leaving it soft, smooth, and shiny. For the most vibrant results, apply on pre-lightened or blonde hair. It can also provide a vibrant tint on darker shades. The color fades gradually, allowing for easy refresh or change of look.

Benefits:

1. Vibrant Neon Red Shade: Provides an intense, eye-catching red color that makes a bold statement.
2. Semi-Permanent Formula: Offers temporary color that fades gradually, giving you the flexibility to change or return to your natural color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair hydrated, soft, and smooth during and after the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals such as ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, reducing the risk of streaks and uneven color.
6. Vegan-Friendly: Contains no animal-derived ingredients, making it suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Serves as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring a smooth and easy application of the dye.
3. Cetrimonium Chloride: Acts as a conditioning agent that improves hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Red 76: The primary pigment responsible for the vibrant neon red color.
7. Basic Violet 2: Adds depth and enhances the neon red tone.

Features:

1. 100 ml Size: Provides ample dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant and true-to-tone neon red shade on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, allowing for a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal neon red results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Neon Red dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of the red shade.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your neon red hair.