DIRECTIONS Denim Blue Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Denim Blue Semi-Permanent Hair Colour (100 ml) offers a unique and stylish blue shade with a denim-inspired hue. This semi-permanent dye provides a cool, vibrant blue color reminiscent of classic denim, delivering a chic and modern look. The formula conditions your hair throughout the application, ensuring it remains soft and healthy. For the most striking denim blue results, apply the color on pre-lightened or blonde hair. The color gradually fades, giving you the flexibility to refresh or change your look over time.

Benefits:

1. Chic Denim Blue Shade: Delivers a stylish and trendy blue color with a denim-inspired tone.
2. Semi-Permanent Formula: Offers temporary color that fades over time, allowing for easy updates or reversion to your natural hair color.
3. Conditioning Effect: Contains conditioning agents that keep hair hydrated, soft, and smooth during and after the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals like ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, minimizing the risk of streaks and uneven color.
6. Vegan-Friendly: Made without animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Blue 15: Provides the primary pigment responsible for the denim blue color.
7. Basic Red 76: Adds depth and enhances the blue tone to achieve the denim effect.

Features:

1. 100 ml Size: Provides enough dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant denim blue color on pre-lightened or blonde hair.
3. Ready-to-Use: Does not require additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, reducing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, providing a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal denim blue results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Denim Blue dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of the blue shade.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your denim blue hair.