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Dark & Lovely Fade Resist Permanent Hair Color 374 Rich Auburn

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

SKU: DAL-COR-3745
Regular price £6.99
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NEW10

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New Sale 10% OFF

With the code

NEW10

Just use code NEW10 at checkout. This code is new customers only and cannot be used along other discounts/bundles/promotions.

This price is available for online purchase only . Not available in store.

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COLOURS: 374 RICH AUBURN

RETURNS

Please Note:

  • This applies to items purchased from this site only.
  • Goods must be unused and in their original packaging.
  • We only accept the return of opened items if they are faulty.
  • We are unable to process a refund or replacement unless we have the item back with us.
  • You have 14 days window from the day of receiving your delivery to initiate your return. Unfortunately, we won't be able to offer exchange or refund after that period.
  • The products must be returned in their original condition, including outer packaging, unused and in perfect saleable condition.
  • We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Click here
  • Please do not send your packages without authorisation as these will be refused.
  • If you are returning items not due to defect, discrepancy or misdescription, postage costs for returning the item(s) will be borne by you.
  • We do not offer exchanges. You will need to place a new order and return your original for a refund.
  • Do not send your purchased items to the manufacturer. You must send the items to us at our return address. Kindly note our return address:

SHABA HAIR AND COSMETICS

112C HIGH STREET, WALTHAMSTOW

LONDON E17,7JY

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Benefits

Transform your look with Dark & Lovely Fade Resist Rich Auburn Hair Color, a luminous, deep auburn shade made for dark, textured hair. This fade-resistant formula lasts  up to 8 weeks , delivering radiant shine and rich auburn tones that enhance natural dark hair. Infused with a Moisture Mask featuring Shea Butter, Sunflower Oil, and Vitamin E, it deeply nourishes, smooths, and strengthens each strand. Achieve stunning, long-lasting rich auburn hair color with vibrant dimension and healthy-looking shine.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID 

Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE 

Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, PARFUM / FRAGRANCE, 4-AMINO-2-HYDROXYTOLUENE, THIOLACTIC ACID, p-AMINOPHENOL, EDTA, p-PHENYLENEDIAMINE, ERYTHORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, 6-HYDROXYINDOLE, RESORCINOL, SODIUM METABISULFITE, BHT

How to use ?

Step 1. Put on gloves

Always wear the protective gloves provided in the kit before beginning your application. Gloves help prevent staining on your hands.

Step 2. Mix developer and rich auburn hair color

Empty the colorant into the developer bottle and shake well until the mixture is smooth and creamy. Be sure the formula is fully blended to ensure even coverage and bold, consistent results.

Step 3. Apply mixture evenly to sectioned dry hair

Part hair into 4 sections for easier control, then apply the color mixture from root to tip. Use your fingers (with gloves) or an applicator brush to distribute evenly, smoothing it through for full saturation.

Step 4. Wait 30 minutes

Allow the color to process for 30 minutes on natural hair. If your hair is relaxed, leave the mixture on for 20 minutes instead. This timing ensures the Rich Auburn hair color develops properly without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. This step helps lock in the Rich Auburn shade while washing away any excess product. Avoid shampooing immediately after rinsing.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask generously to help restore hydration after coloring. Infused with shea butter, sunflower oil, and vitamin E, the treatment nourishes hair and seals in your hair color with softness and shine.

Benefits

Transform your look with Dark & Lovely Fade Resist Rich Auburn Hair Color, a luminous, deep auburn shade made for dark, textured hair. This fade-resistant formula lasts  up to 8 weeks , delivering radiant shine and rich auburn tones that enhance natural dark hair. Infused with a Moisture Mask featuring Shea Butter, Sunflower Oil, and Vitamin E, it deeply nourishes, smooths, and strengthens each strand. Achieve stunning, long-lasting rich auburn hair color with vibrant dimension and healthy-looking shine.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID 

Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE 

Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, PARFUM / FRAGRANCE, 4-AMINO-2-HYDROXYTOLUENE, THIOLACTIC ACID, p-AMINOPHENOL, EDTA, p-PHENYLENEDIAMINE, ERYTHORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, 6-HYDROXYINDOLE, RESORCINOL, SODIUM METABISULFITE, BHT

How to use ?

Step 1. Put on gloves

Always wear the protective gloves provided in the kit before beginning your application. Gloves help prevent staining on your hands.

Step 2. Mix developer and rich auburn hair color

Empty the colorant into the developer bottle and shake well until the mixture is smooth and creamy. Be sure the formula is fully blended to ensure even coverage and bold, consistent results.

Step 3. Apply mixture evenly to sectioned dry hair

Part hair into 4 sections for easier control, then apply the color mixture from root to tip. Use your fingers (with gloves) or an applicator brush to distribute evenly, smoothing it through for full saturation.

Step 4. Wait 30 minutes

Allow the color to process for 30 minutes on natural hair. If your hair is relaxed, leave the mixture on for 20 minutes instead. This timing ensures the Rich Auburn hair color develops properly without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. This step helps lock in the Rich Auburn shade while washing away any excess product. Avoid shampooing immediately after rinsing.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask generously to help restore hydration after coloring. Infused with shea butter, sunflower oil, and vitamin E, the treatment nourishes hair and seals in your hair color with softness and shine.