DIRECTIONS Atlantic Blue Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Atlantic Blue Semi-Permanent Hair Colour (100 ml) delivers a striking and deep blue shade reminiscent of the vast Atlantic Ocean. This semi-permanent dye provides a rich, vibrant blue color that can make a bold fashion statement or enhance your hairstyle with a dramatic touch. The formula is designed to condition your hair while coloring, ensuring it remains soft, smooth, and healthy. For the most vibrant results, apply the dye to pre-lightened or blonde hair. The color fades gradually, giving you the flexibility to update or change your look as desired.

Benefits:

1. Deep Atlantic Blue Shade: Provides a vivid and intense blue color that captures the depth and richness of the Atlantic Ocean.
2. Semi-Permanent Formula: Offers temporary color that fades gradually, allowing for easy changes or reversion to your natural hair color.
3. Conditioning Effect: Contains conditioning agents that keep hair hydrated, soft, and smooth during and after the dyeing process.
4. Ammonia-Free: Free from harsh chemicals like ammonia or peroxide, making it gentle on hair and scalp.
5. Even Coverage: Ensures uniform application from roots to ends, reducing the risk of streaks and uneven coloring.
6. Vegan-Friendly: Made without animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Blue 15: Provides the primary pigment responsible for the deep blue color.
7. Basic Blue 99: Enhances the richness and depth of the Atlantic blue shade.

Features:

1. 100 ml Size: Provides enough dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant Atlantic blue color on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing uneven coloring.
7. Gradual Fading: The color fades gradually, providing a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal Atlantic blue results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Atlantic Blue dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the blue shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your Atlantic blue hair.