DIRECTIONS Antique Mauve Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Antique Mauve Semi-Permanent Hair Colour (100 ml) offers a sophisticated and muted shade of mauve with antique undertones. This semi-permanent dye delivers a refined, elegant color that combines subtle purple and pink tones for a vintage-inspired look. The formula is designed to condition your hair during and after the coloring process, ensuring it remains soft, smooth, and healthy. For the best results, apply the color to pre-lightened or blonde hair. The color fades gradually, allowing for flexibility in maintaining or changing your hair color.

Benefits:

1. Sophisticated Antique Mauve Shade: Provides a muted and elegant mauve color with antique undertones, perfect for a vintage-inspired look.
2. Semi-Permanent Formula: Offers temporary color that fades gradually, allowing for easy adjustments or reversion to your natural hair color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair hydrated, soft, and smooth throughout the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals like ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, minimizing streaks and uneven coloring.
6. Vegan-Friendly: Made without animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Violet 2: Provides the primary pigment responsible for the mauve color.
7. Basic Red 76: Adds depth and enhances the antique mauve tone.

Features:

1. 100 ml Size: Provides ample dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant antique mauve color on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing uneven coloring.
7. Gradual Fading: The color fades gradually, offering a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal antique mauve results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Antique Mauve dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the mauve shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your antique mauve hair.