DIRECTIONS Poppy Red Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Poppy Red Semi-Permanent Hair Colour (100 ml) is a bright and vivid hair dye that delivers a striking poppy-red shade. This semi-permanent color is perfect for those looking to make a bold statement with their hair. The rich, creamy formula ensures even application and conditions your hair during the coloring process, leaving it soft, smooth, and shiny. Best suited for pre-lightened or blonde hair to achieve the most vibrant results, this color gradually fades, offering the flexibility to refresh or change your look as desired.

Benefits:

1. Vivid Poppy Red Shade: Provides a bright, eye-catching red color that stands out and makes a bold fashion statement.
2. Semi-Permanent Formula: Offers temporary color that gradually fades, allowing for easy transitions to new shades or back to your natural color.
3. Conditioning Properties: Infused with conditioning agents to keep hair soft, smooth, and hydrated during and after coloring.
4. Ammonia-Free: Gentle on the hair and scalp, free from harsh chemicals like ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, avoiding streaks or patchy areas.
6. Vegan-Friendly: Contains no animal-derived ingredients, making it suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty practices.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing necessary moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring the dye is smooth and easy to apply.
3. Cetrimonium Chloride: A conditioning agent that enhances the softness and manageability of your hair.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Red 51: The primary pigment responsible for the vibrant poppy red color.
7. Basic Violet 2: Adds depth to the red tone, enhancing the richness of the Poppy Red shade.

Features:

1. 100 ml Size: Provides enough dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the brightest and most vibrant red shade on pre-lightened or blonde hair.
3. Ready-to-Use: No need for additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create unique or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished look.
6. Easy Application: The creamy consistency allows for smooth and even application, reducing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, allowing for a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Start with clean, dry hair that has been pre-lightened to a pale blonde for the best poppy red color results.
2. Wear Gloves: Protect your hands with gloves to avoid staining during the application.
3. Apply Dye: Use a tint brush or applicator to distribute the Poppy Red dye evenly from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of color desired.
5. Rinse Thoroughly: Rinse your hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to prolong the vibrancy and health of your poppy-red colored hair.