DIRECTIONS Midnight Blue Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Midnight Blue Semi-Permanent Hair Colour (100 ml) offers a deep, rich blue hue that evokes the tranquility and depth of a midnight sky. This semi-permanent hair dye is perfect for achieving a sophisticated, dark blue shade with a subtle shine. Designed to provide intense color while conditioning your hair, this formula ensures an even application, leaving your hair soft, smooth, and glossy. For the most dramatic midnight blue results, apply it on pre-lightened or blonde hair. It can also impart a deep blue tint on darker hair. The color fades gradually, providing the flexibility to refresh or change your look over time.

Benefits:

1. Deep Midnight Blue Shade: Delivers a rich, dark blue color with a sophisticated, elegant finish.
2. Semi-Permanent Formula: Provides temporary color that gradually fades, allowing you to switch or return to your natural hair color with ease.
3. Conditioning Effect: Includes conditioning agents to keep hair hydrated, soft, and smooth throughout the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals such as ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, minimizing the risk of streaks or uneven color.
6. Vegan-Friendly: Contains no animal-derived ingredients, suitable for a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Serves as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and easy application of the dye.
3. Cetrimonium Chloride: Acts as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Blue 99: Contributes to the deep, rich midnight blue color.
7. Basic Violet 2: Adds depth and enhances the midnight blue tone.

Features:

1. 100 ml Size: Provides sufficient dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant and true-to-tone midnight blue on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be blended with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, providing a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal midnight blue results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Midnight Blue dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the desired intensity of the blue shade.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your midnight blue hair.