DIRECTIONS Ebony Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Ebony Semi-Permanent Hair Colour (100 ml) provides a deep, rich black hue with a sleek and sophisticated finish. This semi-permanent dye offers a striking, intense black color that enhances your look with a classic and bold statement. The formula is designed to condition your hair throughout the dyeing process, ensuring it remains smooth, shiny, and healthy. For optimal results, apply on pre-lightened or naturally dark hair to achieve the most vivid ebony color. The color fades gradually, offering flexibility for updates or changes to your hair color.

Benefits:

1. Deep Ebony Shade: Delivers a rich, true black color with a deep and intense finish.
2. Semi-Permanent Formula: Provides temporary color that gradually fades, allowing for easy changes or reversion to your natural hair color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair hydrated, soft, and smooth during and after the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals such as ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, reducing the risk of streaks and uneven color.
6. Vegan-Friendly: Contains no animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Black 1: Provides the primary pigment responsible for the ebony color.
7. Basic Red 76: Adds depth and enhances the black tone to achieve the true ebony effect.

Features:

1. 100 ml Size: Provides sufficient dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant ebony color on pre-lightened or naturally dark hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing uneven coloring.
7. Gradual Fading: The color fades gradually, providing a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean and dry. For the best results, pre-lighten hair if necessary to achieve a true ebony shade.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Ebony dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the black shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your ebony hair.