DIRECTIONS Cerise Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Cerise Semi-Permanent Hair Colour (100 ml) provides a bold and striking shade of cherry red, reminiscent of the vibrant hue of ripe cerise cherries. This semi-permanent dye delivers a rich, vivid red color that can add a dramatic flair or a touch of playful elegance to your hair. The formula is designed to condition your hair while coloring, ensuring that it remains soft, smooth, and healthy. For the most intense and lasting results, apply the color to pre-lightened or blonde hair. The color will gradually fade over time, offering the flexibility to refresh or alter your look as desired.

Benefits:

1. Bold Cerise Shade: Delivers a striking and vibrant cherry red color, perfect for making a bold fashion statement or adding a touch of playful elegance.
2. Semi-Permanent Formula: Provides temporary color that fades gradually, allowing for easy changes or reversion to your natural hair color.
3. Conditioning Effect: Contains conditioning agents that keep hair hydrated, soft, and smooth throughout the dyeing process.
4. Ammonia-Free: Free from harsh chemicals like ammonia or peroxide, making it gentle on hair and scalp.
5. Even Coverage: Ensures uniform application from roots to ends, minimizing streaks and uneven coloring.
6. Vegan-Friendly: Made without animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Red 14: Provides the primary pigment responsible for the cerise red color.
7. Basic Red 76: Enhances the depth and richness of the cerise shade.

Features:

1. 100 ml Size: Provides sufficient dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant cerise red color on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing uneven coloring.
7. Gradual Fading: The color fades gradually, offering a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal cerise results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Cerise dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the red shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your cerise hair.