DIRECTIONS Neon Blue Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Neon Blue Semi-Permanent Hair Colour (100 ml) is designed for those who want to make a bold and electrifying statement with their hair. This vibrant blue hue offers a striking and vivid appearance, perfect for adding a pop of color that truly stands out. The semi-permanent formula ensures even application and conditions your hair throughout the coloring process, leaving it soft, smooth, and shiny. For the most intense and vibrant results, apply on pre-lightened or blonde hair. It can also give a noticeable tint on darker hair. The color gradually fades, providing flexibility for changes or refreshes.

Benefits:

1. Intense Neon Blue Shade: Provides a vibrant, eye-catching blue color that makes a bold fashion statement.
2. Semi-Permanent Formula: Temporary color that fades gradually, allowing you to easily change or revert to your natural hair color.
3. Conditioning Effect: Contains conditioning agents that help keep hair hydrated, soft, and smooth during and after the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals like ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, reducing the risk of streaks and uneven color.
6. Vegan-Friendly: Formulated without animal-derived ingredients, suitable for vegan lifestyles.
7. Cruelty-Free: Not tested on animals, in line with ethical beauty practices.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and easy application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing dryness.
6. Basic Blue 99: The primary pigment responsible for the vivid neon blue color.
7. Basic Violet 2: Adds depth and enhances the neon blue tone.

Features:

1. 100 ml Size: Provides enough dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant neon blue shade on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create unique or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing the risk of uneven coloring.
7. Gradual Fading: The color fades gradually, providing a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal neon blue results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Neon Blue dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the blue shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your neon blue hair.