DIRECTIONS White Toner Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS White Toner Semi-Permanent Hair Colour (100 ml) is a gentle, effective toner designed to neutralize yellow or brassy tones in bleached or blonde hair, leaving it with a cooler, more refined white or platinum finish. This semi-permanent toner is ideal for achieving a pale, icy blonde look or as a base for other pastel colors. The creamy, easy-to-apply formula conditions the hair while toning, ensuring that your hair remains soft, shiny, and manageable.

Benefits:

1. Neutralizes Brassiness: Effectively reduces yellow or brassy tones, creating a cooler, more neutral blonde shade.
2. Achieves Pale Blonde: Helps you achieve a white or platinum blonde finish, perfect for a clean, icy look.
3. Semi-Permanent Formula: Provides temporary toning effects that gradually fade, allowing for flexible color maintenance.
4. Conditions Hair: Infused with conditioning agents that leave hair soft, smooth, and shiny.
5. Gentle on Hair: Free from ammonia and peroxide, making it safe and gentle for use on pre-lightened hair.
6. Enhances Color Vibrancy: Prepares hair for pastel shades by creating an even, neutral base.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty choices.

Ingredients:

1. Aqua (Water): Hydrates and conditions the hair as the base of the toner.
2. Cetearyl Alcohol: Helps emulsify the product, making it smooth and easy to apply.
3. Cetrimonium Chloride: Conditions the hair, making it easier to manage and style.
4. Methylparaben: Acts as a preservative to extend the shelf life of the toner.
5. Propylene Glycol: Retains moisture in the hair, keeping it hydrated and healthy-looking.
6. Basic Blue 7: The primary pigment used to neutralize yellow tones in the hair.
7. Fragrance: Adds a light, pleasant scent, enhancing the toning experience.

Features:

1. 100 ml Size: Generous amount for multiple uses or touch-ups, depending on hair length and thickness.
2. Ready-to-Use: Pre-mixed formula requires no additional mixing with a developer, simplifying the toning process.
3. Ideal for Pre-Lightened Hair: Works best on hair that has been bleached to a pale yellow, ensuring optimal toning results.
4. Vegan-Friendly Formula: Contains no animal-derived ingredients, suitable for vegan lifestyles.
5. Non-Damaging: Formulated to be gentle and non-damaging, maintaining hair health during toning.
6. Fades Gracefully: The toner gradually fades, leaving hair ready for the next application or a different color.
7. Customizable: Can be mixed with other Directions shades for creative, customized toning effects.

Usage Instructions:

1. Prepare Hair: Apply to clean, dry, and pre-lightened hair. For best results, ensure your hair is lightened to a pale yellow.
2. Wear Gloves: Protect your hands by wearing gloves during the application to prevent staining.
3. Apply Evenly: Using a tint brush, apply the toner evenly throughout your hair, ensuring complete coverage.
4. Process for 15-30 Minutes: Leave the toner on your hair for 15-30 minutes, depending on the desired level of toning.
5. Rinse with Cool Water: Rinse thoroughly with cool water until the water runs clear. Avoid shampooing immediately after toning.
6. Condition: Apply a conditioner to lock in moisture and add shine.
7. Maintain with Sulfate-Free Products: Use sulfate-free shampoos and conditioners to prolong the toner’s effects and maintain hair health.