DIRECTIONS Deep Purple Semi-permanent hair colour 100ml

Product Description:

DIRECTIONS Deep Purple Semi-Permanent Hair Colour (100 ml) provides a rich and intense purple hue with a luxurious and bold finish. This semi-permanent dye offers a deep, vibrant purple shade that adds a dramatic and sophisticated touch to your hair. The formula conditions your hair during the application process, ensuring it stays soft and healthy. For the most striking results, apply on pre-lightened or blonde hair. The color gradually fades, giving you the flexibility to refresh or change your look as desired.

Benefits:

1. Intense Deep Purple Shade: Delivers a bold and vibrant purple color with a deep, luxurious finish.
2. Semi-Permanent Formula: Provides temporary color that gradually fades, allowing for flexibility in changing or maintaining your hair color.
3. Conditioning Effect: Enriched with conditioning agents to keep hair hydrated, smooth, and healthy throughout the dyeing process.
4. Ammonia-Free: Gentle on hair and scalp, free from harsh chemicals such as ammonia or peroxide.
5. Even Coverage: Ensures uniform application from roots to ends, reducing the risk of streaks and uneven coloring.
6. Vegan-Friendly: Contains no animal-derived ingredients, suitable for those following a vegan lifestyle.
7. Cruelty-Free: Not tested on animals, aligning with ethical beauty standards.

Ingredients:

1. Aqua (Water): Acts as the base of the formula, providing essential moisture to the hair.
2. Cetearyl Alcohol: Functions as an emulsifier, ensuring smooth and even application of the dye.
3. Cetrimonium Chloride: Serves as a conditioning agent that enhances hair softness and manageability.
4. Methylparaben: Preserves the product, extending its shelf life.
5. Propylene Glycol: Helps retain moisture in the hair, preventing it from becoming dry.
6. Basic Violet 2: Provides the primary pigment responsible for the deep purple color.
7. Basic Red 76: Adds depth and enhances the purple tone to achieve the deep purple effect.

Features:

1. 100 ml Size: Provides ample dye for multiple applications or touch-ups, depending on hair length and thickness.
2. Best for Pre-Lightened Hair: Achieves the most vibrant deep purple color on pre-lightened or blonde hair.
3. Ready-to-Use: Requires no additional mixing with a developer, simplifying the application process.
4. Customizable Color: Can be mixed with other Directions shades or diluted with conditioner to create different or softer tones.
5. Non-Flaking Formula: Designed to prevent flaking or residue, ensuring a clean and polished finish.
6. Easy Application: The creamy consistency allows for smooth and even application, minimizing uneven coloring.
7. Gradual Fading: The color fades gradually, offering a smooth transition to new shades or back to your natural hair color.

Usage Instructions:

1. Prepare Hair: Ensure hair is clean, dry, and preferably pre-lightened to a pale blonde for optimal deep purple results.
2. Wear Gloves: Protect your hands from staining during the application.
3. Apply Dye: Use a tint brush or applicator to evenly distribute the Deep Purple dye from roots to ends.
4. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of the purple shade desired.
5. Rinse Thoroughly: Rinse hair with cool water until the water runs clear. Avoid shampooing immediately after dyeing.
6. Condition: Apply a conditioner to lock in moisture and enhance the shine of your newly colored hair.
7. Maintain Color: Use sulfate-free shampoos and conditioners to extend the vibrancy and health of your deep purple hair.