L'Oréal Paris Préférence
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This price is available for online purchase only . Not available in store.
L'Oréal Paris Préférence
Tax Included. Shipping Price calculated at checkout.
New Sale 10% OFF
With the code
This price is available for online purchase only . Not available in store.
SHIPPING & DELIVERY
RETURNS
You can return your order within 14 days of receiving it.
We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us
Please do not send your packages without authorisation as these will be refused.
If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund.
Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order.
We do not offer exchanges. You will need to place a new order and return your original for a refund.
Description
DESCRIPTION
L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. The permanent, long-lasting result is powered by a translucent gel technology together with our precious shine oil to give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test
PRODUCTS DETAILS
L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.
HOW TO USE
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
INGREDIENTS
1242517- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Ammonium Hydroxide, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234326/1) 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)
Let customers speak for us
I absolutely love this piece. The curls are so natural, love the volume on the product too.
The most gorgeous hair.
If you are looking for hair to create this hairstyle I would highly recommend trying this brand.
You can buy also shine n jam magic gingers mousse to set the braids.
The shine n jam magic fingers ti use to lock your braid into your own hair,
I have also brought 3x pre stretched braid 24inch hair as they are lighter than normal braiding hair. Colour number 2 is actually a natural black in my opinion on braiding straight hair.
Product came as described.
Hair feels soft but not frizzy.
Prefer the length of 22inch as it’s longer.
If you want a look that’s fuller when doing braids suggested online is using 18inch.
However I like some length, so for me I have ordered an 18 inch & I have ordered two packs of 22inch
I can then cut to 20inch some and have some 2/inch to create layers & make my braids look fuller.
Just as advertised on the website,
Human hair feels lovely & is not frizzy.
Highly recommend.
If you are creating goddess or boho braids.
I have watched multiple videos on YouTube & this brand is highly recommended
Love it the product. Package arrived well and in time
Had a hickup with delivery but communication and updates were good and assuring. Great product
Great product. Glides through my wet hair like butter and doesn’t pull out many hairs. Same with dry hair. Have now purchased another for me and one for my daughter.
Tried my first Outre wigs last year from America; thank goodness I found this site in the UK which had the exact ones I was looking for to replace my current ones. The hair’s so beautiful and soft and the lace is insanely good, looks so natural when laid right 😍 I hope more other outre wigs will be sold on here in the near future so I don’t have to look elsewhere when I’m ready to buy more 🤞
Great service always and delivery
Arrived really fast. Really good quality hair and lovely red/burgundy colour
