L'oréal paris préférence
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New Sale 10% OFF
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NEW10
Just use code NEW10 at checkout. This code is new customers only and cannot be used along other discounts/bundles/promotions.
New Sale 10% OFF
With the code
NEW10
Just use code NEW10 at checkout. This code is new customers only and cannot be used along other discounts/bundles/promotions.
This price is available for online purchase only . Not available in store.
SHIPPING & DELIVERY
RETURNS
You can return your order within 14 days of receiving it.
We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us
Please do not send your packages without authorisation as these will be refused.
If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund.
Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order.
We do not offer exchanges. You will need to place a new order and return your original for a refund.
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Description
DESCRIPTION
L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. The permanent, long-lasting result is powered by a translucent gel technology together with our precious shine oil to give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test
PRODUCTS DETAILS
L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.
HOW TO USE
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
INGREDIENTS
1242517- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Ammonium Hydroxide, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234326/1) 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)
Let customers speak for us
from 497 reviewsi love it
Amazing product
Product is verh easy to work with if prepped properly.
I only used 1.5 out of 3 packs for a full hesd of boho french curls so would definitely recommend.
Finally a relaxer that relaxed my hair straight! Love this product
I learnt about this product from the YouTube girlies and then TikTok and I absolutely love it and adore it. It’s not a staple in my house. I use it to detangler my own hair plus the miracle not human hair and just general weekly hair detangling he has a distinctive smell sometimes I like it sometimes I don’t. It depends how my body is feeling but otherwise I standardly order two a month for both me and my daughter I do wish that they did it in a bigger size.
I first tried this product out in London in a hair shop and I used it to braid my hair and I absolutely love it. I bought it in April only finished in August and I used it for both me and my daughter‘s hair. It will be a staple for me thick but also has enough slip to braid your hair without feeling too greasy.
Did what I needed looks natural to
Qualiyy is really good
I receive many compliments. Nice hair texture
Excellent product for my hair
Very good
I love my bonnet so so much and i loved the way it was wrawped its so cuteeee
Very good,strong hold and a beautiful finish,definitely recommend 👌🏻
I always buy my extensions from Shaba, the extensions are soft and last for long. I also had an issue with my last deliveries where one of the items was missing. I emailed them and they replied immediately and within days they sent me the missing item and it was delivered in a day. The customer service is impeccable and they always resolve the matter.
Great
