{"title":"PERMANENT HAIR COLOUR-DARK \u0026 LOVELY","description":"","products":[{"product_id":"dark-lovely-fade-resist","title":"Dark \u0026 Lovely Fade Resist Permanent Hair Color 326 Berry Burgundy","description":"\u003cp\u003e\u003cstrong\u003e*DESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTurn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark \u0026amp; Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!\u003cbr\u003eOUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003cbr\u003eOUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone\u003cbr\u003eOUR BEST APPLICATION - No Drip Jelly Smooth Formula\u003cbr\u003eOUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*HOW TO USE \u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never colored your hair or you want to change your current haircolor to a darker shade.\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e*INGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAQUA \/ WATER \/ EAU\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCETEARYL ALCOHOL\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGLYCERIN\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eBEHENTRIMONIUM CHLORIDE\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE 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