{"title":"HAIR COLOUR BRAND-DIRECTIONS","description":"","products":[{"product_id":"alpine-green-semi-permanent-hair-colour","title":"DIRECTIONS Alpine Green Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eThis deep green is just the shade for those who love to shout about their strong hair colour from the tree-tops.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Yellow 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281659642198,"sku":"DIRC1196","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38312_8eaf0b86-06f9-40ce-ad0a-8a74bc3faedc_png.webp?v=1767982256"},{"product_id":"antique-mauve-semi-permanent-hair-colour","title":"DIRECTIONS Antique Mauve Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAntique Mauve is here to make history. Shimmering like satin, it gives hair the hues of purple and the subtleness of light grey.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15,HC Blue No.2, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281663017302,"sku":"DIRC1820","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39135_png.webp?v=1767982879"},{"product_id":"apple-green-semi-permanent-hair-colour","title":"DIRECTIONS Apple Green Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eApple Green is the ideal deep colour for creating styles that are sweet, shiny and utterly irresistible.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, HC Blue No.15, Basic Yellow 87.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281673732438,"sku":"DIRC1196","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38242_177e5c04-f9bd-47e0-bed3-1621d1e372dc_png.webp?v=1767983161"},{"product_id":"apricot-semi-permanent-hair-colour","title":"DIRECTIONS Apricot Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eA golden colour to make your mouth water and red undertones to match those peak-summer vibes, our energetic Apricot leaves hair looking luscious, lively and bursting with flavour.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.2, HC Yellow No.4, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281689428310,"sku":"DIRC1363","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38315_5ffacbc3-0012-41da-a5dd-a6d747960101_png.webp?v=1767982659"},{"product_id":"atlantic-blue-semi-permanent-hair-colour","title":"DIRECTIONS Atlantic Blue Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eTaking inspo from the depths of the ocean, Atlantic Blue recreates the shimmering tones of the open seas. This colour transforms locks into beautiful rolling waves.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Blue 99, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281693819222,"sku":"DIRC1165","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38206_4d3b37af-e305-4e11-b1e6-4d39d75cf65e_png.webp?v=1767984026"},{"product_id":"bright-daffodil-semi-permanent-hair-colour","title":"DIRECTIONS Bright Daffodil Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eGive your hair a freshly-bloomed look with a yellow tone as bright as daffodils. Ideal for those who want a look that never goes unnoticed all-year-round, Bright Daffodil delivers a bright glow that's perfect for summer-y styles.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, HC Yellow No.4.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281699717462,"sku":"DIRC1226","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38244_ec191c6b-e4d2-4760-ac80-e45dcf911193_png.webp?v=1767983005"},{"product_id":"carnation-pink-semi-permanent-hair-colour","title":"DIRECTIONS Carnation Pink Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eGive hair a full-bloom effect with Carnation Pink – a brilliantly bright and lively colour that perfectly captures the essence of light floral qualities.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Yellow 40, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281700766038,"sku":"DIRC1301","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38224_1961ad83-1612-4206-8a98-ec3f6d5c183b_png.webp?v=1767981485"},{"product_id":"cerise-semi-permanent-hair-colour","title":"DIRECTIONS Cerise Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAs iconic as it looks, this strong, deep pink will leave a lasting-impression on anyone who sees it, wears it and can’t live without it.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, Basic Violet 2, HC Yellow No.4, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281706795350,"sku":"DIRC1332","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38314_b88768e1-ab01-437a-a2b7-676a48beee05_png.webp?v=1767981215"},{"product_id":"dark-tulip-semi-permanent-hair-colour","title":"DIRECTIONS Dark Tulip Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eA twist on tulip: this darker colour gives hair a rich, wine-like shine. With deep shades of purple and red, it’s perfect for those who want coverage on almost any base.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, HC Blue No.15.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281718919510,"sku":"DIRC1042","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38203_165f2d1c-000e-4b57-afaf-7a7b6200dff2_png.webp?v=1767981652"},{"product_id":"deep-purple-semi-permanent-hair-colour","title":"DIRECTIONS Deep Purple Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eOne of the most in-demand colours in our collection, Deep Purple is here to captivate with its intense purple coverage and blue undertones.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281721311574,"sku":"DIRC1790","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39132_cf552cfc-0efc-4685-8ef9-491b83eca792_png.webp?v=1767981693"},{"product_id":"denim-blue-semi-permanent-hair-colour","title":"DIRECTIONS Denim Blue Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor a colour that fits just right, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tone – just like a pair of classic denim jeans.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Methylparaben, Formic Acid, Citric Acid, Basic Blue 99.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281722851670,"sku":"DIRC984","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38763.png-2.webp?v=1767983878"},{"product_id":"ebony-semi-permanent-hair-colour","title":"DIRECTIONS Ebony Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEbony envelops your locks in a lustrous shine with a natural undertone of red. As the darkest colour in our collection, use this shade for a quick cover-up. Please note Ebony is not a pure black colour.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.4, Basic Blue 99, HC Blue No.15, Basic Violet 16, Basic Red 51, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ml","offer_id":47281726816598,"sku":"DIRC1264","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38245_36c79be1-dfcd-4244-90e9-f33b4b4b75a3_png.webp?v=1767982838"},{"product_id":"flame-semi-permanent-hair-colour","title":"DIRECTIONS Flame Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eOne of the hottest colours of all time, Flame is here to turn up the heat and help you create fiery locks with fierce coppery tones of orange and red.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Violet 16, HC Blue No.15, Basic Violet 2, HC Yellow No.4, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ml","offer_id":47281731830102,"sku":"DIRC1288","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38216_14246d44-035c-4f90-8148-3f529152eb87_png.webp?v=1767983252"},{"product_id":"flamingo-pink-semi-permanent-hair-colour","title":"DIRECTIONS Flamingo Pink Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eTaking inspiration from one of the boldest creatures in the animal kingdom, we created the fabulous Flamingo Pink for those who want to stand out and ruffle some feathers.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, HC Yellow No.4, Basic Violet 2, Basic Red 51.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281735827798,"sku":"","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38213_196763d3-f2d7-47a4-b865-f89055d07c43_png.webp?v=1767981342"},{"product_id":"fluorescent-orange-semi-permanent-hair-colour","title":"DIRECTIONS Fluorescent Orange Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor those wanting dazzling bright locks, this fabulous fluorescent colour will maximise your orange hair dreams.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Yellow 40, Basic Violet 16, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281744838998,"sku":"DIRC1868","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38308_89544601-fbb1-4c63-a28b-f2aa4bba2f16_png.webp?v=1767982301"},{"product_id":"fluorescent-yellow-semi-permanent-hair-colour","title":"DIRECTIONS Fluorescent Yellow Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFluorescent Yellow gives hair a boost of brightness for an eye-popping look. Bold, commanding and energetic, this yellow is anything but mellow.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281750147414,"sku":"DIRC1875","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38316_f5f317e5-7220-41eb-81d9-dbe0d61d5268_png.webp?v=1767983953"},{"product_id":"lagoon-blue-semi-permanent-hair-colour","title":"DIRECTIONS Lagoon Blue Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003ePerfect for creating shimmering locks, our Lagoon Blue helps hair embrace its inner aquatic shine.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281754734934,"sku":"DIRC1172","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38307_727f5ebe-bc69-49c1-b94c-c8b9934a96cd_png.webp?v=1767982693"},{"product_id":"lavender-semi-permanent-hair-colour","title":"DIRECTIONS Lavender Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eWith its calming nature, Lavender’s effortless blend of pink and purple tones adds a sense of coolness to any look.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Blue 99, Basic Violet 16, HC Blue No.15.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281759977814,"sku":"DIRC1134","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38219_7e8220d1-45be-4af4-8796-822b7c00f4b3_png.webp?v=1767983738"},{"product_id":"lilac-semi-permanent-hair-colour","title":"DIRECTIONS Lilac Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor those searching for a little magic, the quest is finally over. Lilac’s enchanting results of pale purple are perfect for creating flowing manes with a soft glam style.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2, Basic Violet 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281770135894,"sku":"DIRC1127","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38217_fc41dd12-50ab-47af-898c-61a503405740_png.webp?v=1767983567"},{"product_id":"midnight-blue-semi-permanent-hair-colour","title":"DIRECTIONS Midnight Blue Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eCloak your hair in the depth and mystery of a starry sky, with the dark royal tone of Midnight Blue.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Blue 99, Basic Red 51, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"100 ML","offer_id":47281788027222,"sku":"","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38223_268c8bda-e545-4778-9e72-2018dcca1cd3_png.webp?v=1767982002"},{"product_id":"neon-blue-semi-permanent-hair-colour","title":"DIRECTIONS Neon Blue Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eTo reach ultimate intensity, our brilliant Neon Blue illuminates hair with show-stopping cobalt tones and a shimmering purple tone.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2, Basic Blue 99, Basic Violet 16, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281794154838,"sku":"DIRC1370","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38313_75352703-3a7e-4dc6-9741-debae2682de7_png.webp?v=1767981951"},{"product_id":"neon-red-semi-permanent-hair-colour","title":"DIRECTIONS Neon Red Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eWe’ve turned up red to max intensity to achieve a neon red, orange-toned finish that will leave hair glowing brighter than you ever imagined.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, Basic Violet 16, Basic Red 51, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281802248534,"sku":"DIRC1882","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38212_fc8c5c53-0b09-42d6-bea7-6d98ffeb147d_png.webp?v=1767982476"},{"product_id":"pastel-blue-semi-permanent-hair-colour","title":"DIRECTIONS Pastel Blue Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eThis light shade of blue brings out those wonderful wintry tones that are always on-trend. With its subtle frosty hues, Pastel Blue gives hair a breathtaking glacial shine.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281808769366,"sku":"DIRC1837","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39136_png.webp?v=1767983636"},{"product_id":"pastel-pink-semi-permanent-hair-colour","title":"DIRECTIONS Pastel Pink Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eLight, bright and forever on-trend. Our Pastel Pink gives hair a vibrant pop of candyfloss that’s guaranteed to make it stand out from the crowd.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, HC Yellow No.4, Basic Violet 16, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281814438230,"sku":"DIRC1318","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38218_ad725f31-431d-4d87-a811-a6b7d8ba7bcd_png.webp?v=1767983304"},{"product_id":"pastel-rose-semi-permanent-hair-colour","title":"DIRECTIONS Pastel Rose Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003ePastels are a trend that’s set to stand the test of time, so don’t let this delicate flower fool you… Pastel Rose packs a punch of colour with dreamy dusty pink tones.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.4, Basic Violet 16, Basic Orange 31, HC Blue No.15, Basic Brown 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281817256278,"sku":"DIRC1813","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39134_png.webp?v=1767983488"},{"product_id":"peach-semi-permanent-hair-colour","title":"DIRECTIONS Peach Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eWith its hint of pink sweetness and light copper tones, Peach is one of our favourite flavours. This fabulously fruity colour is perfect for giving hair a lively, animated look.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 76, Basic Brown 16, Basic Violet 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281823285590,"sku":"DIRC1769","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39129_png.webp?v=1767983031"},{"product_id":"pillarbox-red-semi-permanent-hair-colour","title":"DIRECTIONS Pillarbox Red Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eA classic colour with uncompromising brightness, Pillarbox Red is just as vibrant as its name suggests.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 2, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281832558934,"sku":"DIRC1080","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38211_f2228fb9-3860-4596-9455-ecfe8a72ae3f_png.webp?v=1767981544"},{"product_id":"plum-semi-permanent-hair-colour","title":"DIRECTIONS Plum Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eRecommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281839833430,"sku":"DIRC1158","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38204_516a9d74-bd28-42b6-b481-367efe9c4a6b_png.webp?v=1767982333"},{"product_id":"poppy-red-semi-permanent-hair-colour","title":"DIRECTIONS Poppy Red Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003ePoppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281851269462,"sku":"DIRC1073","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38209_a2315dd6-13e3-4acf-83f8-2ca71da9a7dd_png.webp?v=1767981886"},{"product_id":"rose-red-semi-permanent-hair-colour","title":"DIRECTIONS Rose Red Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eWith its lustrous vibrancy and deep magenta tones, it’s easy to see why so many people fall in love with Rose Red.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, Basic Violet 2, Basic Red 51.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281860641110,"sku":"DIRC1066","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38207_241ed829-36ad-4d10-9aba-aac9254d5184_png.webp?v=1767982572"},{"product_id":"rubine-semi-permanent-hair-colour","title":"DIRECTIONS Rubine Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eA brilliantly rich ruby red that breaks the mould with glimmering hues of pink.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, Basic Violet 2, HC Blue No.15.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281871782230,"sku":"DIRC1141","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38241_c2c581a9-f8b7-45eb-bd09-773e90e34e6b_png.webp?v=1767982045"},{"product_id":"silver-semi-permanent-hair-colour","title":"DIRECTIONS Silver Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eIcy-cool tones give this seriously metallic shade of Silver a breathtaking shine. Dazzle differently by alternatively using Silver to tone away any unwanted yellow in your hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, Basic Blue 99.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281884168534,"sku":"DIRC1233","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Pot_Silver.jpg?v=1700569942"},{"product_id":"slate-semi-permanent-hair-colour","title":"DIRECTIONS Slate Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eA smouldering grey. Use slate’s silvery, blue tones to add a cool touch to any look.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e49mm tub opening for tint brush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.2, Basic Blue 99, HC Blue No.15.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281908416854,"sku":"DIRC1806","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39133_png.webp?v=1767983679"},{"product_id":"spring-green-semi-permanent-hair-colour","title":"DIRECTIONS Spring Green Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eBrighter days, brighter clothes and bright green hair in abundance! We love it when Spring comes around.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40, HC Blue No.15, Basic Yellow 87.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281915167062,"sku":"DIRC1219","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38243_2701dae1-5082-4918-9adc-40c145c3647b_png.webp?v=1767982930"},{"product_id":"stormy-grey-semi-permanent-hair-colour","title":"DIRECTIONS Stormy Grey Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003ePowerful, striking and sure to command the room, this metallic dark grey has all the drama and intensity of a stormy sky.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e49mm tub opening for tint brush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, Basic Blue 99, Basic Brown 16, Basic Red 76, Basic Yellow 57, Basic Orange 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281924899158,"sku":"DIRC1776","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39130_png.webp?v=1767983405"},{"product_id":"sunflower-semi-permanent-hair-colour","title":"DIRECTIONS Sunflower Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eJust like the real thing, our Sunflower hair colour stands out, turns heads and mirrors the sun’s radiant shine, creating a bold golden tone to the hair all-year-round.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281934041430,"sku":"DIRC1752","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39128_png.webp?v=1767983219"},{"product_id":"tangerine-semi-permanent-hair-colour","title":"DIRECTIONS Tangerine Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eThis blazing orange has been freshly squeezed to give hair a jaw-dropping citrus twist. For that sweet taste of summer, Tangerine infuses locks with sunset orange tones.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Red 51, Basic Yellow 40, Basic Blue 99, Basic Brown 16, Acid Violet 43, Basic Red 76, Basic Yellow 57.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281955471702,"sku":"DIRC1349","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38309_c4eb6883-1741-4e42-98da-27f4f4f61af8_png.webp?v=1767982518"},{"product_id":"tulip-semi-permanent-hair-colour","title":"DIRECTIONS Tulip Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAdd this shade to your collection to be in full-bloom all year round. Tulip is anything but a subtle red, with punchy pink tones.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281963991382,"sku":"DIRC1059","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38205_ef7f2067-3e38-46d9-81e5-80afe43f116d_png.webp?v=1767982125"},{"product_id":"turquoise-semi-permanent-hair-colour","title":"DIRECTIONS Turquoise Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eTurquoise has the perfect tide of blues and greens. With its refreshing aqua hues, it’ll leave locks shining gemstone-bright.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Yellow 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281970053462,"sku":"DIRC1189","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38208_96cdecbd-03ed-461c-81a9-f9584e3a5100_png.webp?v=1767981606"},{"product_id":"ultra-violet-semi-permanent-hair-colour","title":"DIRECTIONS Ultra Violet Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eUltra by name, ultra by nature. An intense purple colour with blue undertones made for the bold and the brave.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281983357270,"sku":"DIRC1783","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/39131_png.webp?v=1767982972"},{"product_id":"vermillion-red-semi-permanent-hair-colour","title":"DIRECTIONS Vermillion Red Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eVermillion Red infuses hair with life, with its deep blood-like formula and orange undertones.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Red 51, HC Blue No.15, Basic Violet 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281988993366,"sku":"DIRC1271","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38214_3782c0c5-5abb-46f7-b91e-d9de14558ec7_png.webp?v=1767982812"},{"product_id":"violet-semi-permanent-hair-colour","title":"DIRECTIONS Violet Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAn intense purple and red undertone, Violet is a top pick for those looking for hair colour that’s as wild as their imagination.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 2, HC Blue No.15, Basic Violet 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47281996235094,"sku":"DIRC1110","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38215_121170f2-923c-4038-bab8-0d901450f3e1_png.webp?v=1767982731"},{"product_id":"white-toner-semi-permanent-hair-colour","title":"DIRECTIONS White Toner Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eOur White Toner is here to remove those unwanted yellow tones that bleaching can leave behind and can alternatively be used to pastelise any colour in our range by mixing to create a new tone.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most effective results, we recommend applying to bleached hair that needs the removal of brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47282011210070,"sku":"DIRC1356","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/38221_3ed0e924-be8c-49ca-a52d-3f42d9952ea0_png.webp?v=1767981405"},{"product_id":"wisteria-semi-permanent-hair-colour","title":"DIRECTIONS Wisteria Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eMatch the flower and get flowing locks of a delicate and bright-toned mix – covering every strand with the perfect purple.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached white hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, Basic Blue 99, Basic Violet 16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":47282017960278,"sku":"DIRC991","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Pot_Wisteria.jpg?v=1700571757"},{"product_id":"directions-fire-opal-hair-dye-88ml","title":"Directions Fire Opal Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939230282070,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0341_c90d6926-f3c1-404a-a317-da8c4ee8cce9.png?v=1774477565"},{"product_id":"directions-bloodstone-hair-dye-88ml","title":"Directions Bloodstone Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939231887702,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0353_44863d88-a7ff-4561-b387-95b28cb18f2a.png?v=1774477872"},{"product_id":"directions-bronzite-hair-dye-88ml","title":"Directions Bronzite Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939233493334,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0357_29231d80-233c-457c-8316-e69d8c6b7169.png?v=1774477976"},{"product_id":"directions-brown-jasper-hair-dye-88ml","title":"Directions Brown Jasper Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939241914710,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0361_867a1451-bec5-4840-8fc5-3318cf135511.png?v=1774478083"},{"product_id":"directions-onyx-hair-dye-88ml","title":"Directions Onyx Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939248763222,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0365_e9f3e05d-c19c-42a1-b239-e0d8af0a0db1.png?v=1774478235"},{"product_id":"directions-sunstone-hair-dye-88ml","title":"Directions Sunstone Hair Dye 88ml","description":"","brand":"LA RICHE DIRECTIONS","offers":[{"title":"Default Title","offer_id":52939250663766,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/IMG_0369_03b3169e-d2e9-4b58-8c3a-03dc93d446c3.png?v=1774478316"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/collections\/Hair_Colour_Brand-directions.jpg?v=1711963931","url":"https:\/\/shabacosmetics.com\/collections\/hair-colour-brand-directions.oembed?page=2","provider":"Shaba Cosmetics","version":"1.0","type":"link"}