{"title":"BLEACH \u0026 PEROXIDE","description":"","products":[{"product_id":"maxima-rapid-hair-bleach-plex-blue","title":"Maxima Rapid Hair Bleach Plex Blue","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFast acting and dust free bleaching powder, enriched with Plex Technology: it ensures the maximum level of lightening in all application techniques, while totally respecting the hair structure; is is enriched with Argan Oil to give brightness, elasticity and moisture to the hair. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE, SODIUM METASILICATE, SODIUM STEARATE, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, CYCLODEXTRIN, TETRASODIUM EDTA, SODIUM LAURYL SULFATE, POLYAMINO SUGAR CONDENSATE, ARGANIA SPINOSA KERNEL OIL, PARAFFINUM LIQUIDUM\/MINERAL OIL, FRAGRANCE, CI 77007\/ULTRAMARINES. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e6 jars per carton.\u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"1 kg","offer_id":47242168271190,"sku":"","price":22.99,"currency_code":"GBP","in_stock":false},{"title":"500 g","offer_id":47242168303958,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/VITA_74_06_RESIZED-0n592ylr.jpg?v=1699703776"},{"product_id":"maxima-rapid-hair-bleach-plex-violet-500-gr-stand-up-envelope","title":"Maxima Rapid Hair Bleach Plex Violet 500 gr Stand up Envelope","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFast acting and dust free bleaching powder, enriched with Plex Technology: it ensures the maximum level of lightening in all application techniques, while totally respecting the hair structure; is is enriched with Argan Oil to give brightness, elasticity and moisture to the hair. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE, SODIUM METASILICATE, SODIUM STEARATE, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, CYCLODEXTRIN, TETRASODIUM EDTA, SODIUM LAURYL SULFATE, POLYAMINO SUGAR CONDENSATE, ARGANIA SPINOSA KERNEL OIL, PARAFFINUM LIQUIDUM\/MINERAL OIL, FRAGRANCE, CI 77007\/ ULTRAMARINE. \u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"Default Title","offer_id":47242173514070,"sku":"","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/rsz_vita_74_11_rapid_hair_bleach_plex_violet_500-vrg2y4dw.jpg?v=1699703933"},{"product_id":"maxima-rapid-hair-bleach-plex-charcoal-500-gr","title":"Maxima Rapid Hair Bleach Plex Charcoal 500 gr","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDust free bleaching powder with Charcoal: it is enriched with protective Plex Technology and and it is ideal for both quick applications and extreme lifting, up to 9 tones; its impressive lifting power helps you achieve excellent results starting from even the starting bases, while totally respecting the hair structure. Thanks to charcoal neutralizing effect, it prevents orange and yellow tones and allow you to create cool blondes in a single step. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDirections: in a non-metallic bowl mix 1 part of the powder with 2 parts of developer until it reaches a creamy consistency (select \u003ca href=\"tel:10-20-30-40\"\u003e10-20-30-40\u003c\/a\u003e vol developer based on how much you want to lift the colour and the chosen type of application); apply the obtained mixture onto dry and unwashed hair, and leave on for 20-60 minutes, depending on the desired result. To lift 9 tones, leave the products on for 60 minutes, checking regularly the reached level of lift; for resistant, but healthy hair, remove the products after 45 minutes with a comb and without washing, apply a new bleaching mixture with 20 vol developer and leave it on for another 30 minutes; at the end of the developing time, rinse thoroughly then shampoo gently and condition to neutralize the residual alkalinity. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE, SODIUM METASILICATE, SODIUM STEARATE, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, CYCLODEXTRIN, TETRASODIUM EDTA, SODIUM LAURYL SULFATE, POLYAMINO SUGAR CONDENSATE, CHARCOAL POWDER, PARAFFINUM LIQUIDUM\/MINERAL OIL, FRAGRANCE, CI 77499\/IRON OXIDES, CI77007\/ULTRAMARINES. \u003c\/span\u003e\u003c\/p\u003e","brand":"MAXIMA","offers":[{"title":"Default Title","offer_id":47242180133206,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Webpnetresizeimage5-n9o0jpvn.jpg?v=1699704108"},{"product_id":"maxima-rapid-hair-bleach-plex-in-cream-with-argan-and-acai-oils-500-gr","title":"Maxima Rapid Hair Bleach Plex in Cream with Argan and Acai Oils 500 gr","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt guarantees the maximum level of lightening, with a speedy, but effective process; this is a conditioning formula based on natural waxes to protect the scalp and the hair during the application; its formula is enriched with Argan and Acai oils that give the hair nourishment and brightness; it is suited for all bleaching techniques, highlights and frosting. This is an ammonia fumes and powder free formula that protects the hairdresser's health as well.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDirections: massage the bag well before use to blend the cream. Mix 1 part of cream in a non-metallic bowl with 2 parts of creamy peroxide (20-30-40 volumes, depending on the desired highlighting level); apply on dry hair and leave it on for 20-50 minutes, depending on the result to achieve; rinse well and apply shampoo.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, PARAFFINUM LIQUIDUM\/MINERAL OIL, SODIUM METASILICATE, AMMONIUM PERSULFATE, PETROLATUM, SODIUM STEARATE, ISOPROPYL MYRISTATE, CYANOPSIS TETRAGONOLOBUS GUM\/ CYAMOPSIS TETRAGONOLOBA (GUAM) GUM, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, TITANIUM DIOXIDE, MAGNESIUM OXIDE, POLYAMINO SUGAR CONDENSATE, ARGANIA SPINOSA KERNEL OIL, EUTERPE OLERACEA (ACAI) FRUIT OIL, SODIUM LAURYL SULFATE, HYDROGENATED CASTOR OIL, SILICA.\u003c\/p\u003e","brand":"MAXIMA","offers":[{"title":"Default Title","offer_id":47242182492502,"sku":"","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/VITA_70_09_RESIZED-pw4e4gkn.jpg?v=1699704186"},{"product_id":"maxima-rapid-hair-bleach-plex-sachet-25-gr","title":"Maxima Rapid Hair Bleach Plex Sachet 25 gr","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFast acting and dust free bleaching powder, enriched with Plex Technology: it ensures the maximum level of lightening in all application techniques, while totally respecting the hair structure; is is enriched with Argan Oil to give brightness, elasticity and moisture to the hair. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE, SODIUM METASILICATE, SODIUM STEARATE, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, CYCLODEXTRIN, TETRASODIUM EDTA, SODIUM LAURYL SULFATE, POLYAMINO SUGAR CONDENSATE, ARGANIA SPINOSA KERNEL OIL, PARAFFINUM LIQUIDUM\/MINERAL OIL, FRAGRANCE. \u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"BLUE","offer_id":47242192879958,"sku":"","price":1.99,"currency_code":"GBP","in_stock":false},{"title":"WHITE","offer_id":47242192912726,"sku":"","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/VITA_74_22-9wpp83xw.jpg?v=1699704376"},{"product_id":"maxima-oxicreme-10-volume-1000-ml","title":"Maxima Oxicreme 10 Volume 1000 ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a perfumed, highly stabilized 10 volumes oxidizing emulsion. A creamy formula, enriched with Panthenol and conditioning ingredients that treat and protect the scalp and the hair fiber. It is ideal for all colouring and bleaching technical services because it allows to create perfectly homogeneous mixtures and grants the best final results. It also imparts brightness and improves colour durability and stability. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: AQUA\/WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, LAURYL ALCOHOL, CETEARETH-20, PANTHENOL, PARFUM\/FRAGRANCE, ETIDRONIC ACID, TETRASODIUM EDTA, PROPYLENE GLYCOL, OXYQUINOLINE SULFATE, CETEARETH-30, BENZYL SALICYLATE. \u003c\/span\u003e\u003c\/p\u003e","brand":"MAXIMA","offers":[{"title":"Default Title","offer_id":47242215424342,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Webpnetresizeimage__3_-0nyxpg8w.jpg?v=1699704790"},{"product_id":"maxima-oxicreme-20-volume-1000-ml","title":"Maxima Oxicreme 20 Volume","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a perfumed, highly stabilized 20 volumes oxidizing emulsion. A creamy formula, enriched with Panthenol and conditioning ingredients that treat and protect the scalp and the hair fiber. It is ideal for all colouring and bleaching technical services because it allows to create perfectly homogeneous mixtures and grants the best final results. It also imparts brightness and improves colour durability and stability. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: AQUA\/WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, LAURYL ALCOHOL, CETEARETH-20, PANTHENOL, PARFUM\/FRAGRANCE, ETIDRONIC ACID, TETRASODIUM EDTA, PROPYLENE GLYCOL, OXYQUINOLINE SULFATE, CETEARETH-30, BENZYL SALICYLATE. \u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"1000 ML","offer_id":47242220241238,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"150 ML","offer_id":47242220274006,"sku":"","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Webpnetresizeimage-vrg2yqzw.jpg?v=1699704871"},{"product_id":"maxima-oxicreme-30-volume","title":"Maxima Oxicreme 30 Volume","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a perfumed, highly stabilized 30 volumes oxidizing emulsion. A creamy formula, enriched with Panthenol and conditioning ingredients that treat and protect the scalp and the hair fiber. It is ideal for all colouring and bleaching technical services because it allows to create perfectly homogeneous mixtures and grants the best final results. It also imparts brightness and improves colour durability and stability. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: AQUA\/WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, LAURYL ALCOHOL, CETEARETH-20, PANTHENOL, PARFUM\/FRAGRANCE, ETIDRONIC ACID, TETRASODIUM EDTA, PROPYLENE GLYCOL, OXYQUINOLINE SULFATE, CETEARETH-30, BENZYL SALICYLATE.\u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"1000 ML","offer_id":47242228138326,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"150 ML","offer_id":47242228171094,"sku":"","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Webpnetresizeimage__1_-9wpp8zgw.jpg?v=1699705068"},{"product_id":"maxima-oxicreme-40-volume","title":"Maxima Oxicreme 40 Volume","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is a perfumed, highly stabilized 40 volumes oxidizing emulsion. A creamy formula, enriched with Panthenol and conditioning ingredients that treat and protect the scalp and the hair fiber. It is ideal for all colouring and bleaching technical services because it allows to create perfectly homogeneous mixtures and grants the best final results. It also imparts brightness and improves colour durability and stability. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: AQUA\/WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, LAURYL ALCOHOL, CETEARETH-20, PANTHENOL, PARFUM\/FRAGRANCE, ETIDRONIC ACID, TETRASODIUM EDTA, PROPYLENE GLYCOL, OXYQUINOLINE SULFATE, CETEARETH-30,BENZYL SALICYLATE . \u003c\/span\u003e","brand":"MAXIMA","offers":[{"title":"1000 ML","offer_id":47242243146070,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"150 ML","offer_id":47242243178838,"sku":"","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Webpnetresizeimage__2_-vr7x8v9n.jpg?v=1699705246"},{"product_id":"wella-professionals-color-touch-emulsion-1-9-developers","title":"Wella Professionals Color Touch Emulsion 1.9% Developers","description":"\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColor Touch 1.9% Emulsion is the ideal parter for Color Touch cream colours. This developer is perfect for all colouring, including blonde toning. Specially formulated for use with Color Touch only, a colour which gives beautiful, long-lasting colour results which fade gently to achieve a softer regrowth. Ideal for toning, to refresh existing colour, or introduce colour, Color Touch's long-lasting formula gently fades away and leaves a soft regrowth.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGives beautiful, long-lasting colour results.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eIngredients\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eAqua\/Water\/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Isopropyl Alcohol, Benzyl Alcohol, Phenoxyethanol, Parfum\/Fragrance, Propylene Glycol, Quaternium-80, Methylparaben, Propylparaben, Disodium Edta, Hexyl Cinnamal, Benzyl Salicylate, Oryza Sativa (Rice) Bran Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Silk, Astragalus Gummifer Gum, Bht, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"1000 ML","offer_id":47253996142934,"sku":"","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"500 ML","offer_id":47253996372310,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/62452_2.jpg?v=1765544533"},{"product_id":"wella-professionals-color-touch-emulsion-4-developers","title":"Wella Professionals Color Touch Emulsion 4% Developers","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eColor Touch Emulsion is the ideal partner for Color Touch cream colours. This 4% developer is perfect for achieving more intensity in your result. Specially formulated for use with Color Touch only, a colour which gives beautiful, long-lasting colour results which fade gently to achieve a softer regrowth. Ideal for toning, to refresh existing colour, or introduce colour, Color Touch's long-lasting formula gently fades away and leaves a soft regrowth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGives beautiful, long-lasting colour results.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eIngredients\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eAqua\/Water\/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Isopropyl Alcohol, Benzyl Alcohol, Phenoxyethanol, Parfum\/Fragrance, Propylene Glycol, Quaternium-80, Methylparaben, Propylparaben, Disodium Edta, Hexyl Cinnamal, Benzyl Salicylate, Linalool, Citronellol, Hydroxycitronellal, Oryza Sativa (Rice) Bran Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alpha-Isomethyl Ionone, Amyl Cinnamal, Geraniol, Limonene, Hydrolyzed Silk, Astragalus Gummifer Gum, Bht, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"1000 ML","offer_id":47254067839318,"sku":"","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"500 ML","offer_id":47254067937622,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/62454_2_jpg.webp?v=1765544441"},{"product_id":"wella-professionals-welloxon-perfect-pastel-1-9-developers","title":"Wella Professionals Welloxon Perfect Pastel 1.9% Developers","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e﻿\u003cspan data-mce-fragment=\"1\"\u003eThe ideal partner for wella permanent colours and lighteners. Available in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour, redesigned to provide optimal consistency with new Koleston Perfect. Easier and faster mixing, precise application, great foil adhesion, easy rinsing and a comfortable client experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"1000 ML","offer_id":47254167421270,"sku":"","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"500 ML","offer_id":47254167519574,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/welloxpasteldev.jpg?v=1699961828"},{"product_id":"wella-professionals-welloxon-perfect-4-13-vol-developers","title":"Wella Professionals Welloxon Perfect 4%  13 VOL Developers 1000ml","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ideal partner for wella permanent colours and lighteners. Available in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour, redesigned to provide optimal consistency with new Koleston Perfect. Easier and faster mixing, precise application, great foil adhesion, easy rinsing and a comfortable client experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eOptimal consistency with new Koleston Perfect\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 2\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasier and faster mixing\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 3\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003ePrecise application\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 4\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGreat foil adhesion\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 5\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasy rinsing and a comfortable client experience\u003c\/p\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e \u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47254221783382,"sku":"WP-2043","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/98530.jpg?v=1765542172"},{"product_id":"wella-professionals-welloxon-perfect-6-20-vol-developers","title":"Wella Professionals Welloxon Perfect 6% 20 vol Developers 1000ml","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ideal partner for wella permanent colours and lighteners. Available in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour, redesigned to provide optimal consistency with new Koleston Perfect. Easier and faster mixing, precise application, great foil adhesion, easy rinsing and a comfortable client experience.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eOptimal consistency with new Koleston Perfect\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 2\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasier and faster mixing\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 3\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003ePrecise application\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 4\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGreat foil adhesion\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 5\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasy rinsing and a comfortable client experience\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47254397813078,"sku":"WP-2210","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/98531_jpg.webp?v=1765541354"},{"product_id":"wella-professionals-welloxon-perfect-9-30-vol-developers","title":"Wella Professionals Welloxon Perfect 9% 30 VOL  Developers 1000ml","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ideal partner for wella permanent colours and lighteners. Available in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour, redesigned to provide optimal consistency with new Koleston Perfect. Easier and faster mixing, precise application, great foil adhesion, easy rinsing and a comfortable client experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eOptimal consistency with new Koleston Perfect\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 2\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasier and faster mixing\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 3\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003ePrecise application\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 4\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGreat foil adhesion\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 5\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasy rinsing and a comfortable client experience\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47254497231190,"sku":"WP-2081","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/98532_png.webp?v=1765542852"},{"product_id":"wella-professionals-welloxon-perfect-12-40-vol-developers","title":"Wella Professionals Welloxon Perfect 12% 40 VOL  Developers 1000ml","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ideal partner for Wella Professionals colour including Koleston Perfect, Illumina Color and Blondor, available in different volumes for all services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically formulated to guarantee a perfect colour result, accurate colour formulation and precise application. Also designed for easy and fast mixing with colour and lightening products, as well as faster rinsing.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eOptimal consistency with new Koleston Perfect\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 2\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasier and faster mixing\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 3\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003ePrecise application\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 4\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eGreat foil adhesion\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 5\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eEasy rinsing and a comfortable client experience\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47254571614550,"sku":"","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/98533_jpg.webp?v=1765543724"},{"product_id":"wella-blondor-multi-blonde-powder","title":"Wella Professionals Blondor Multi Blonde 7 Powder Lightener","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWella Blondor Multi Blonde Powder  is an award-winning lightening powder. It’s Tri lightening technology Complex ensures effective lightening, whilst the effective anti-yellow molecules eliminate yellow undertones for even, blonde results, with up to 7 levels of lift. Wella Blondor Multi Blonde Powder is a fast and simple to mix blue bleach powder that produces a creamier consistency for a professional application.\u003c\/p\u003e\n\u003cp\u003eThe highest level of lift on pre-coloured hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest-seller within the Blondor range\u003c\/li\u003e\n\u003cli\u003eFor controlled and reliable lightening up to 7 levels of lift\u003c\/li\u003e\n\u003cli\u003eFor all lightening techniques\u003c\/li\u003e\n\u003cli\u003eFor perfect lightening, even on pre-coloured hair\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTri lightening technology ensures effective treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eContains anti-yellow molecules to help reduce orange\/yellow undertones during lightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith extracts of camomile making it especially gentle to the hair and scalp. For best results use with Wella Welloxon Perfect Developers.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"800 G","offer_id":47254725165398,"sku":"","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"400 G","offer_id":47254725230934,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/00027.jpg?v=1699965880"},{"product_id":"wella-blondor-soft-blonde-cream-200g","title":"Wella Professionals Blondor Soft Blonde Cream Lightener 200g","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAchieving the perfect blonde requires expertise and superior products. Wella Professionals’ No. 1 lightening range offers everything you need to triumph in lightening.\u003c\/span\u003e\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47783586562390,"sku":"","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Wella-Blondor-Soft-Blonde-Cream-200g.jpg?v=1699966260"},{"product_id":"wella-blondor-blonde-meches-highlighting-system-kit","title":"Wella Professionals Blondor Blonde Meches Highlighting System Kit","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve the perfect blonde with Wella Blondor Blonde Meches Highlighting System Kit ! Wella Professionals’ No. 1 lightening range offers everything you need to triumph in lightening.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":47254775857494,"sku":"","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Wella-Blondor-Meches-System.webp?v=1699966547"},{"product_id":"crazy-color-high-lift-bleaching-kit","title":"CRAZY COLOR HIGH LIFT BLEACHING KIT","description":"\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 x 25g of Powder Bleach\u003cbr\u003e1 x 100ml Cream Peroxide 30 Vol (9%)\u003cbr\u003eDisposable gloves\u003cbr\u003eMixing bowl\u003cbr\u003eSpatula Tint (Application) Brush\u003c\/p\u003e\n\u003cp\u003eSTEP BY STEP GUIDE\u003c\/p\u003e\n\u003cdiv class=\"mx-auto max-w-[1313px] px-6 w-full\"\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eShould I do a strand test before using the crazy color bleach kit?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eYes we always recommend doing a strand test as this will give you a true indication of how the colour will take to your hair. The condition of your hair and other factors can affect this so you might get different results each time. A strand test gives you an idea of the end result and will help indicate if your hair is in good enough condition to bleach.\u003c\/p\u003e\n\u003cp\u003eDon’t go ahead with the bleaching process if the strand you have tested feels severely damaged or is stretchy. For more information check out our  PATCH \u0026amp; STRANDTest Guide\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mx-auto max-w-[1313px] px-6 w-full\"\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eWho can use the crazy color bleaching kit?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eOur BLEACHING KITS  are suitable for unbleached hair, dark blonde to dark brown hair, and root regrowth. Remember that the bleaching process works best on virgin or unprocessed hair so you should make sure your hair is in the best possible condition before bleaching we recommend that you avoid or reduce using heated styling tools for at least a week before bleaching your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eWhen should I apply the crazy color bleach kit?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eWe recommend bleaching your hair 72hrs after washing, this is because freshly washed hair is stripped of its natural oils which could increase the risk of scalp irritation during the bleaching process. Try to ensure your hair is free of any product like dry shampoo, hairspray, oils etc so it does not compromise your final colour!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eDoes our crazy color bleach stain?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eYes! All bleach is known to stain fabrics and affect surfaces so always ensure you wear old clothes that you don’t mind staining and keep away from any home furnishings you don’t want ruined. We recommend applying your bleach in the bathroom and use old towels that you don’t mind getting marked.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eHow do I bleach my hair with the crazy color bleaching kit?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003e1. Make sure you protect your clothing, surfaces, surroundings etc that you don’t want to get stained and always wear gloves!\u003c\/p\u003e\n\u003cp\u003e2. We recommend splitting your hair into sections so that you can saturate all of your hair evenly with your creamy bleach mixture.\u003c\/p\u003e\n\u003cp\u003e3. Open the enclosed bleach sachets and empty the full contents into our mixing bowl.\u003c\/p\u003e\n\u003cp\u003e4. Add the developer to the bleach powder and mix using the application brush until creamy.\u003c\/p\u003e\n\u003cp\u003e5. Apply evenly to manageable sections of dry, unwashed hair. Do not massage the product into the scalp.\u003c\/p\u003e\n\u003cp\u003e6. Your natural hair colour will determine the development time required - Always refer to the guide on the instruction leaflet to ensure you are not over-processing your hair. After 20 minutes, check a section every 10 minutes to check progress. Your Crazy Color Bleaching Kit can achieve up to 6 + levels of lift but this is dependent on hair colour, hair type, and the time it is left on.\u003c\/p\u003e\n\u003cp\u003e7. Once you have reached your desired shade – rinse, rinse, rinse with warm water, and then shampoo your hair thoroughly. We recommend our Bond Restore Shampoo which has been created to cleanse and hydrate bleached and colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e8. If you are not applying a colour after your bleach, treat your hair to our Bond Recover Treatment to nourish your freshly bleached locks. Leave on for 5-10 minutes and then rinse.\u003c\/p\u003e\n\u003cp\u003e9. If you are applying colour you can go ahead after shampooing and apply your chosen Crazy Color shade. As a heads up, if you apply your Crazy Color Semi Permanent shade to wet hair the results might be less intense than if applied to dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eHow many crazy color bleaching kits will I need?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eWe suggest purchasing a Crazy Color  HIGH LIFT BLEACH KIT for every 4 inches of length you have, for hair with an average thickness. For example, shoulder-length hair will likely need 3 kits. If your hair is thicker we recommend an extra kit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_root__b2K5d\"\u003e\n\u003cdiv class=\"singleColumnText_title__y_XFu\"\u003e\n\u003ch2\u003eHow to care for bleached\/coloured hair?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"singleColumnText_text__EmnoQ\"\u003e\n\u003cp\u003eAfter bleaching, we suggest using a deeply nourishing hair mask at least once a week to improve the hair’s condition. Bleached and coloured hair needs extra care. Treat your hair to masks and nourishing treatments to ensure its condition is at its best at all times. If you have root growth, just bleach the roots so your hair is not being over-processed. Top Tip: Use our ICEMAUVESEMI PERMANENT  to tone your blonde and remove any brassy tones! Also perfect for this is our ULTRA VIOLET ANTI YELLOW SHAMPOO \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IS THIS FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnbleached hair, dark blonde to dark brown hair, root regrowth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW MANY KITS I NEED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"prod-tab-container last-tab tab-open\"\u003e\n\u003cdiv class=\"prod-tab-content\"\u003e\n\u003cp\u003eWe suggest purchasing a Crazy Color High Lift Bleach Kit for every 4 inches of length you have, for hair with an average thickness. For example, shoulder-length hair will likely need 3 kits. 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BLONDME is the only professional expert brand dedicated to blondes. We understand that blondes require customized colour and care solutions to achieve and maintain blonde perfection.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eMaximum performance and care when used with BLONDME colour products\u003c\/li\u003e\n\u003cli\u003eOil Intense formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSTEP 1: COLOUR – BOND PROTECTION Due to external influences such as colouring, the hair structure can be damaged when inner hair bonds break. As a result, the stability of the hair is reduced and the hair is prone to breakage. The integrated Anti-Metal Bond Protection Technology in BLONDME hair colour products creates a protective layer around the hair bonds, minimising hair breakage. Combined with a new biodegradable chelating agent that captures and neutralises metal ions within the hair, hair breakage is mitigated further and the colour result is optimised – no bonding additives or anti-metal treatments are needed. STEP 2: IN-SALON CARE – BOND CREATION The integrated 3D Bond Creation Technology in all in-salon care products creates new 3-dimensional bonds and stabilises the hair structure for long-lasting strength and suppleness. 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It offers perfect neutralisation thanks to its anti-yellow agents which directly target the pheomelanin in hair to avoid those warm yellow undertones. It has a flexible mixing ratio (between 1:1.5 and 1:2.5), which means you can mix it to the consistency that works best for you. Processing time is 20–45 minutes depending on the desired effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SCHWARZKOPF BLONDME","offers":[{"title":"Default Title","offer_id":47513049203030,"sku":"","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Schwarzkopf-BLONDME-Bond-Enforcing-Premium-Lightener-9-450g-1_jpg.webp?v=1705396488"},{"product_id":"schwarzkopf-blondme-clay-lightener-350g","title":"Schwarzkopf Professional BlondMe Clay Lightener 350g","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e﻿\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eBLONDME is the 1st bonding colour \u0026amp; care brand delivering on-trend blonde perfection safer than ever before. BLONDME is the only professional expert brand dedicated to blondes. We understand that blondes require customized colour and care solutions to achieve and maintain blonde perfection.\u003c\/p\u003e\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eIntegrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage\u003c\/li\u003e\n\u003cli\u003eNo bonding additives or anti-metal treatments needed\u003c\/li\u003e\n\u003cli\u003eUp to 7 levels of lift for hair bases 3 to 8\u003c\/li\u003e\n\u003cli\u003eDesigned for freehand techniques and balayage looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"a-striped-list__left a-striped-list--bold\"\u003eIngredients:\u003c\/p\u003e\n\u003cp class=\"a-striped-list__left a-striped-list--bold\"\u003e\u003cspan class=\"a-text-trim__text\"\u003eMagnesium Carbonate Hydroxide,Potassium Persulfate,Sodium Silicate,Kaolin,Ammonium Persulfate,Paraffinum Liquidum (Mineral Oil, Huile Minérale),Sodium Metasilicate,Xanthan Gum,Succinic Acid,Trisodium Dicarboxymethyl Alaninate,Sodium Hexametaphosphate,Polyquaternium-4,Serine,Arginine,Silica,Microcrystalline Cellulose,Cellulose Gum\u003c\/span\u003e\u003c\/p\u003e","brand":"SCHWARZKOPF BLONDME","offers":[{"title":"Default Title","offer_id":47513108021590,"sku":"SHFBE-8150","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/SKP_SHTI_BM_COLOUR_2023_CLAY-LIGHTENER_2000x1500-1.webp?v=1705398124"},{"product_id":"schwarzkopf-blondme-premium-lightener-9-450g","title":"Schwarzkopf Professional BlondMe Premium Lightener 9+ 450g","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eIntegrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage\u003c\/li\u003e\n\u003cli\u003eNo bonding additives or anti-metal treatments needed\u003c\/li\u003e\n\u003cli\u003eUp to 9 levels of lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow agents to counteract warm undertones for advanced neutralisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"a-striped-list__left a-striped-list--bold\"\u003eIngredients:\u003c\/p\u003e\n\u003cp class=\"a-striped-list__left a-striped-list--bold\"\u003e\u003cspan class=\"a-text-trim__text\"\u003eSodium Silicate,Potassium Persulfate,Ammonium Persulfate,Magnesium Carbonate Hydroxide,Paraffinum Liquidum (Mineral Oil, Huile Minérale),Cellulose Gum,Trisodium Dicarboxymethyl Alaninate,Octyldodecanol,Succinic Acid,Potassium Stearate,Silica,Parfum (Fragrance),Sodium Hexametaphosphate,Polyquaternium-4,Hydroxyethylcellulose,Serine,Arginine,Geraniol,Citronellol,CI 77007 (Ultramarines)\u003c\/span\u003e\u003c\/p\u003e","brand":"SCHWARZKOPF BLONDME","offers":[{"title":"Default Title","offer_id":47513112281430,"sku":"SHFBE-1525","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/SKP_SHTI_BM_COLOUR_2023_PREMIUM-LIGHTENER_2000x1500_35b7438a-cea8-4d7a-ac82-56dd0b6c4e7a.webp?v=1705398215"},{"product_id":"schwarzkopf-professional-igora-vario-blond-bleach-powder-lightener-super-plus-450g","title":"Schwarzkopf Professional Igora Vario Blond Bleach Powder Lightener - Super Plus 450g","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSchwarzkopf Professional Igora Vario Blond Super Plus Powder Lightener delivers up to 8 levels of lift and precise neutralisation. The integrated Fibre Bond Technology enforces bonds within the hair fiber. To be used with Igora Royal Oil Developer (3%\/ 6%\/ 9%***) *9% for off-scalp application only.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh-performing bleach with integrated Fibre Bond Technology\u003c\/li\u003e\n\u003cli\u003eDelivers perfect lightening results, from strands to full head bleaching\u003c\/li\u003e\n\u003cli\u003eUp to 8 levels of lift with high neutralisation\u003c\/li\u003e\n\u003cli\u003eDust-free powder\u003c\/li\u003e\n\u003cli\u003eClearest blonde results thanks to Anti-Yellow Effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo be used with Igora Royal Oil Developer (3%\/ 6%\/ 9%***) *9% for off-scalp application on\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSodium Silicate, Magnesium Carbonate, Hydroxide, Ammonium Persulfate, Paraffinum Liquidum, Cellulose Gum, Sodium Persulfate, Acrylates Copolymer, Tetrasodium EDTA, Succinic Acid, Silica, Parfum, Lysine HCl, Sodium Hexametaphosphate, Arginine, Ammonium, Sulfate, Geraniol, Sodium Sulfate, Citronellol.\u003c\/span\u003e\u003c\/p\u003e","brand":"SCHWARZKOPF IGORA","offers":[{"title":"Default Title","offer_id":47513766035798,"sku":"","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/541100_0.jpg?v=1705411270"},{"product_id":"schwarzkopf-professional-igora-royal-developer","title":"Schwarzkopf Professional Igora Royal Developer 1000ml","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnite Igora Royal s fast- mixing cream and developer to achieve perfect colour equalisation and coverage. Iridescent micro-particles form a colour crystal complex, locking in colour like a magnet for intense, long- lasting results. Miracle tree proteins in the cream fortify the hair structure, while the developer s cationic ingredients work like a conditioner, for ultimate colour care and amazing shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAqua,Paraffinum Liquidum,Hydrogen Peroxide,Cetearyl Alcohol,PEG-40 Castor Oil,Sodium Cetearyl Sulfate,Etidronic Acid,Potassium Hydroxide,2,6-Dicarboxypyridine,Disodium Pyrophosphate,Sodium Benzoate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SCHWARZKOPF IGORA","offers":[{"title":"1000 ML \/ 3% 10VOL","offer_id":47513788350806,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1000 ML \/ 6% 20VOL","offer_id":47513788383574,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1000 ML \/ 9% 30VOL","offer_id":47513788416342,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1000 ML \/ 12% 40VOL","offer_id":47513788449110,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/132201_0.webp?v=1705411766"},{"product_id":"schwarzkopf-igora-vario-blond-blue-powder-lightener-plus-450g","title":"Schwarzkopf Igora Vario Blond Blue Powder Lightener Plus 450g","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SCHWARZKOPF IGORA","offers":[{"title":"Default Title","offer_id":47513874334038,"sku":"","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/40018eb5827eb676f78df2d433c11eb6_jpg.webp?v=1705413235"},{"product_id":"jerome-russell-maximum-blonding-kit-no-2","title":"JEROME RUSSELL Maximum Blonding Kit No. 2","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"share-querya\" class=\"share-query clearfix newprodpage-tabpanel\"\u003e\n\u003cdiv class=\"top-ul\"\u003e\n\u003cp\u003eFor ultimate salon-quality blonde hair, use Bblonde Maximum Blonding Kit No.2. Formulated to work best on light brown to dark brown hair and will lift up to 7 shades lighter. This easy-to-use kit also has a conditioning shampoo to cleanse and condition, leaving hair vibrant, shiny and looking fabulous!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to use\u003c\/li\u003e\n\u003cli\u003eNon-drip formula\u003c\/li\u003e\n\u003cli\u003eProfessional results\u003c\/li\u003e\n\u003cli\u003eAvocado oil for enhanced hydration and shine\u003c\/li\u003e\n\u003cli\u003eMineral oil will nourish and replenish dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eKit Includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x High Lift Powder Bleach (25g)\u003c\/li\u003e\n\u003cli\u003e1 x Bottle of 30 Vol. Maximum Cream Peroxide (75ml)\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Conditioning Shampoo (10ml)\u003c\/li\u003e\n\u003cli\u003eApplication guide\u003c\/li\u003e\n\u003cli\u003eMixing tray \u0026amp; applicator brush\u003c\/li\u003e\n\u003cli\u003eDevelopment hat\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details clearfix\"\u003e\n\u003cdiv class=\"product-desc text-center\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis permanent lightener will work best on blonde to medium brown hair lifting up to 7 shades lighter. For best results, follow up with a \u003ca href=\"https:\/\/www.bblondehair.co.uk\/products\/bblonde\/toners\/\"\u003eBblonde Toning Kit\u003c\/a\u003e to achieve your desired tone.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JEROME RUSSELL","offers":[{"title":"Default Title","offer_id":47557214830934,"sku":"","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/206-list.jpg?v=1706200786"},{"product_id":"jerome-russell-maximum-highlighting-kit-no-2","title":"JEROME RUSSELL Maximum Highlighting Kit No. 2","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"share-querya\" class=\"share-query clearfix newprodpage-tabpanel\"\u003e\n\u003cdiv class=\"top-ul\"\u003e\n\u003cp\u003eFor rich, natural-looking blonde highlights that don't fade, use Bblonde Maximum Highlighting Kit No.2. This professional formula gives you flexible shade control and is perfect for achieve subtle, highlighted tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to use\u003c\/li\u003e\n\u003cli\u003eNon-drip formula\u003c\/li\u003e\n\u003cli\u003eProfessional results\u003c\/li\u003e\n\u003cli\u003eAvocado oil for enhanced hydration and shine\u003c\/li\u003e\n\u003cli\u003eMineral oil will nourish and replenish dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eKit includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Sachet of High Lift Powder Bleach (25g)\u003c\/li\u003e\n\u003cli\u003e1 x Bottle of 30 Vol Maximum Cream Peroxide (75ml)\u003c\/li\u003e\n\u003cli\u003e1 x Sachet of Conditioning Shampoo (10ml)\u003c\/li\u003e\n\u003cli\u003eApplication guide\u003c\/li\u003e\n\u003cli\u003eMixing tray \u0026amp; applicator brush\u003c\/li\u003e\n\u003cli\u003eHighlighting hat \u0026amp; hook\u003c\/li\u003e\n\u003cli\u003eDevelopment hat\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details clearfix\"\u003e\n\u003cdiv class=\"product-desc text-center\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis Highlighting Kit will work best on blonde to medium brown hair, lifting up to 7 shades lighter. For best results, follow up with a BBLONDE TONING KIT \u003ca href=\"https:\/\/www.bblondehair.co.uk\/products\/bblonde\/toners\/\"\u003et\u003c\/a\u003e to achieve your desired tone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JEROME RUSSELL","offers":[{"title":"Default Title","offer_id":47557254021462,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/236-list.jpg?v=1706201159"},{"product_id":"jerome-russell-maximum-lift-cream-peroxide-40","title":"JEROME RUSSELL Maximum Lift Cream Peroxide 40","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"share-querya\" class=\"share-query clearfix newprodpage-tabpanel\"\u003e\n\u003cdiv class=\"top-ul\"\u003e\n\u003cp\u003eMix Bblonde Cream Peroxide with our BLACH POWDER \u003ca href=\"https:\/\/www.bblondehair.co.uk\/bblonde\/high-lift-powder-bleach\/\"\u003er\u003c\/a\u003efor unrivalled lift at home. Available in 3 different strengths (20, 30 and 40 Vol) so you can decide the level of lift achieved.\u003c\/p\u003e\n\u003cp\u003eOur POWDER and Cream Peroxides are great for anyone who is comfortable bleaching their own hair at home.\u003c\/p\u003e\n\u003cp\u003e40 VOL is suitable for use on light to dark brown hair. This 12% peroxide will lift your hair up to 9 shades lighter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou decide the level of lift based on which Cream Peroxide you select\u003c\/li\u003e\n\u003cli\u003eIndividually sold elements allows for flexible blonding at home\u003c\/li\u003e\n\u003cli\u003eProfessional salon formula\u003c\/li\u003e\n\u003cli\u003eFormulated with Avocado Oil for enhanced hydration \u0026amp; shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details clearfix\"\u003e\n\u003cdiv class=\"product-desc text-center\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eMix one 25g Sachet with one 75ml bottle of Maximum Cream Peroxide.\u003cbr\u003e\u003cbr\u003eFor best results, follow up with a BLEACH BIT  in your desired shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JEROME RUSSELL","offers":[{"title":"Default Title","offer_id":47557283774806,"sku":"","price":2.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/246-list.jpg?v=1706201801"},{"product_id":"jerome-russell-maximum-lift-cream-peroxide-30","title":"JEROME RUSSELL Maximum Lift Cream Peroxide 30","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"product-heading clearfix\"\u003eMaximum Lift Cream Peroxide 30\u003c\/h2\u003e\n\u003cdiv id=\"share-querya\" class=\"share-query clearfix newprodpage-tabpanel\"\u003e\n\u003cdiv class=\"top-ul\"\u003e\n\u003cp\u003eMix Bblonde Cream Peroxide with our  HIGH LIFT BLEACH POWDER for unrivalled lift at home. Available in 3 different strengths (20, 30 and 40 Vol) so you can decide the level of lift achieved.\u003c\/p\u003e\n\u003cp\u003eOur \u003cspan data-mce-fragment=\"1\"\u003eHIGH LIFT BLEACH \u003c\/span\u003e and Cream Peroxides are great for anyone who is comfortable bleaching their own hair at home.\u003c\/p\u003e\n\u003cp\u003e30 VOL is suitable for use on blonde to medium brown hair. This 9% peroxide will lift your hair up to 7 shades lighter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou decide the level of lift based on which Cream Peroxide you select\u003c\/li\u003e\n\u003cli\u003eIndividually sold elements allows for flexible blonding at home\u003c\/li\u003e\n\u003cli\u003eProfessional salon formula\u003c\/li\u003e\n\u003cli\u003eFormulated with Avocado Oil for enhanced hydration \u0026amp; shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details clearfix\"\u003e\n\u003cdiv class=\"product-desc text-center\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eMix one 25g \u003cspan data-mce-fragment=\"1\"\u003eHIGH LIFT BLEACH\u003c\/span\u003e Sachet with one 75ml bottle of Maximum Cream Peroxide.\u003cbr\u003e\u003cbr\u003eFor best results, follow up with \u003cspan data-mce-fragment=\"1\"\u003eHIGH LIFT BLEACH \u003c\/span\u003ein your desired shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JEROME RUSSELL","offers":[{"title":"Default Title","offer_id":47557355536726,"sku":"","price":2.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/245-list.jpg?v=1706202874"},{"product_id":"loreal-inoa-oxydant-1000ml","title":"L’Oréal Professionnel INOA Oxydant Developer 1000ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\"Experience vibrant and long-lasting hair color with LOREAL INOA OXYDANT. This 1000ML developer is specifically designed for the INOA hair color line, providing optimal results and nourishment for your hair. Trust in the expertise of LOREAL and achieve your desired hair color with the INOA OXYDANT.\"\u003cbr\u003e\u003c\/p\u003e","brand":"L'ORÉAL PROFESSIONNEL","offers":[{"title":"3% 10 VOL","offer_id":47609576685910,"sku":"LP7762","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"6% 20 VOL","offer_id":47609576718678,"sku":"LP7830","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"9% 30VOL","offer_id":47609576751446,"sku":"LP7908","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/3474630417762_EN_1_71aa78ca-cca7-4fc8-94d9-9a529a09cb29.png?v=1707330937"},{"product_id":"redkan-pro-oxide-cream-developer-1000-ml","title":"Redken Pro-Oxide Cream Developer 1000m","description":"\u003cp data-mce-fragment=\"1\"\u003eAs an industry expert, trust REDKAN PRO-OXIDE CREAM DEVELOPER to enhance hair color with its scientifically formulated 1000 ML cream. This professional-grade product uses precise percentages to deliver optimal results and nourishes hair for a lustrous finish. Elevate your hair color game with REDKAN PRO-OXIDE CREAM DEVELOPER -1000 ML.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003ePro-Oxide Cream Developer (Available In 10, 20, 30 And 40 Volume). Provides Predictable Performance For All Types Of Applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eMix with desired Redken Flash Lift product or Color Gels Lacquers in correct ratio. Apply with a bowl and brush or bottle. Process. 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